Manager, Growth Marketing - Web Acquisition
Mavlerschennai, tamil nadu, in7 hours ago
Job descriptionOwn acquisition analytics, reporting, and KPIs—traffic, CAC, ROAS, contribution assumptions, Work with Data partners to define attribution and ensure accurate tracking across channels. Build daily pacing and projections and manage budget pacing to hit monthly and quarterly growth goals. Work closely with creatives to develop compelling assets tailored to families and parents (video, static, UGC-style, storytelling-focused). Use performance data to inform creative concepts, messaging, and ongoing testing roadmaps. Partner with cross functional team to align on growth priorities and promotional strategies. Work with the operations and CRM teams to ensure a seamless post-click experience that supports retention and long-term customer value. Build relationships with platform partners and manage vendor relationships. 4–6+ years experience in digital / web acquisition or performance marketing for a consumer product or subscription business. Strong hands-on experience managing campaigns across Meta, Google Ads, and at least one emerging platform (Pinterest, TikTok, YouTube, etc.). Deep understanding of conversion funnels, web analytics, and performance optimization. Fluent in analytics (Google Analytics, Looker, or similar) and comfortable drawing insights from data. Experience managing budgets and optimizing toward CAC, ROAS, and subscription KPIs. Strong CRO experience including landing page testing, funnel analysis, and experimentation frameworks. Experience marketing to parents or households, or working within a kid-focused / education category. Familiarity with subscription economics and LTV modeling. Experience with affiliate programs or influencer-led acquisition. SQL knowledge or advanced analytics experience. Highly analytical with strong decision-making instincts. Creative problem-solver who can balance brand and performance. Comfortable with rapid experimentation and iterative growth. Collaborative communicator who thrives in cross-functional environments. Passion for educational products and inspiring curiosity in kids.
Role : Growth Marketer – App
Experience : 4 to 6+ years
Employment Type : Full-Time Employee Based Contract
Location : Remote
Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client)
Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY)
About the Role
Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across award-winning activity kit subscription line, Little Passports. In this role, you will own paid user acquisition—developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets.
This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems – all in the exciting and fulfilling world of early learning.
This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior.
Key Responsibilities
Web Acquisition Strategy & Channel Management
- Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions.
- Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks.
- Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS.
- Scale best-performing channels while proactively identifying new growth levers (e.g., podcast advertising, influencers).
- Partner with product, and design teams to develop high-converting landing pages and user flows coming from paid campaigns.
Analytics, Reporting & Forecasting
Creative Collaboration
Cross-Functional Partnership
Qualifications
Must-Have
Nice to Have
Key Attributes
Create a job alert for this search
Growth Marketing Manager • chennai, tamil nadu, in
Related jobs
- Promoted
- New!
SEO & Growth Marketing Manager
EmeritusChennai, IN Manager - Technical SEO and Growth Marketing Manager.Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies,...Show moreLast updated: 10 hours ago
- Promoted
- New!
Growth Marketing Manager
mPokketChennai, IN We’re looking for a hands-on Marketing Manager to drive user acquisition through digital.This role blends analytical rigour with.
CAC targets and close growth partnerships with consumer apps and dig...Show moreLast updated: 10 hours ago
- Promoted
- New!
Growth Marketing - Senior Manager / Associate Director
NetradyneChennai, IN Netradyne is a leading AI-powered fleet safety and management solutions company that has revolutionized commercial vehicle safety through innovative technology.
Founded in 2015, we've grown to serve...Show moreLast updated: 10 hours ago
- Promoted
Growth Marketing Manager (D2C & Marketplaces)
ConfidentialChennai, India E-commerce Growth Manager to manage our brands : Chutnefy.You're someone who doesn't just crunch numbers but gets a kick out of seeing carts fill up and repeat customers roll in.You'll be leading gr...Show moreLast updated: 21 days ago
- Promoted
Growth Marketing Manager
ConfidentialChennai, India Growth Marketing Manager – Oxyzem Creative Agency.Oxyzem Creative Agency is seeking a Growth Manager to drive client success and fuel our in-house growth initiatives.
If you're someone who knows the...Show moreLast updated: 21 days ago
- Promoted
- New!
Ecommerce Growth & Optimization Manager
TipTop Things LimitedChennai, IN We're seeking an experienced Ecommerce Growth & Optimization Manager to join our growing team at Nanobag, the creator of innovative ultralight reusable bags.
This remote position offers an exciting ...Show moreLast updated: 10 hours ago
- Promoted
Growth Manager
TAAS PartnersChennai, IN Client is launching India's next Fashion destination (Founders bring 75+ years of collective experience in eCommerce).This is in stealth mode - Launching in 30 Days.
Revenue & Growth Ownership : Own ...Show moreLast updated: 1 day ago
- Promoted
Marketing Associate (GTM & Growth)
ConfidentialChennai, India At Superfans, we help brands build deeper connections with their customers — turning casual buyers into loyal fans.Our platform is used by growing DTC brands to engage, reward, and retain their com...Show moreLast updated: 17 days ago
- Promoted
E-commerce Manager
Cynosure Corporate SolutionsChennai, Tamil Nadu, India The E-commerce Manager will be responsible for driving and optimizing the companys direct-to-consumer (D2C) online sales channel through Shopify.
This role involves overseeing digital marketing webs...Show moreLast updated: 1 day ago
- Promoted
Growth Marketer
GleantapChennai, IN Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands.
We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
- Promoted
Growth Manager
ConfidentialChennai, India The Challenge (Two-Sentence Mission Statement).We don't hire people to tell them what to do; we hire people who will.You will define the future of our direct-to-consumer approach and set a new, unc...Show moreLast updated: 21 days ago
- Promoted
Senior Manager - Growth
ConfidentialChennai, India A Senior Manager of Growth in the business development vertical at an advertising agency.Core responsibilities will include growing business for the agency through outboun.Should be able to handle ...Show moreLast updated: 16 days ago
- Promoted
- New!
Growth Marketing Manager
JustCopy IncChennai, IN AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show moreLast updated: 10 hours ago
- Promoted
- New!
Manager, Growth Marketing - Mobile Acquisition
MavlersChennai, IN Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).We are seeking a data-driven, and performance-oriented.HOMER (learn to read) an...Show moreLast updated: 10 hours ago
- Promoted
- New!
E-commerce Project Manager( Bigcommerce / Shopify)
Upbott Consulting, IncChennai, IN BigCommerce or Shopify projects.Candidates must have led end-to-end e-commerce implementations specifically on.This role requires someone who understands the BigCommerce ecosystem — from setup, the...Show moreLast updated: 10 hours ago
- Promoted
Brand Manager - E Commerce
ConfidentialChennai, India Develop brand growth through the right strategies.To Carry out market research in order to keep up to date with customer trends.
To develop strategies and managing marketing campaigns.Organising eve...Show moreLast updated: 21 days ago
- Promoted
- New!
Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth
NovaReach AdsChennai, IN Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue.
You’ll work cross-functionally to align paid media, SEO, and content strat...Show moreLast updated: 10 hours ago
- Promoted
- New!
Manager, Growth Marketing - Web Acquisition
MavlersChennai, IN Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).Little Passports is seeking a strategic, analytical, and performance-driven.In ...Show moreLast updated: 10 hours ago