Content & Product Marketer - Education

As a Content & Product Marketer at LearnTube, you will be the bridge between product, growth, and the user. You'll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You'll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

You'll work directly with the founders to bring new features, journeys, and growth loops to life combining storytelling, data, and execution. You'll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM turning insight into impact at speed.

What You'll Do :

1. Own and execute growth experiments across the entire funnel from onboarding to retention and referrals

2. Run paid marketing and performance campaigns with a clear eye on ROI and CAC : LTV

3. Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys

4. Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy

5. Use AI tools to scale creative production , personalize communication, and automate campaigns

6. Analyze funnel and cohort data to identify drop-offs, run rapid A / B tests, and double down on what works

7. Bring user insights into growth - through qualitative feedback, user calls, and market research

What's In It For You?

1. Build from 0- 1 : Own end-to-end growth strategy at an AI-first startup that's scaling fast your ideas won't just sit in a doc, they'll shape the product.

2. Direct access to founders : Work shoulder-to-shoulder with decision-makers, not buried under layers of hierarchy.

3. Real impact, real velocity : See the results of your work in days (not quarters) and grow 10x faster than at a traditional org.

What Makes You a Great Fit :

1. You're a doer with a bias to action you can go from insight - plan - execution without waiting for hand-holding.

2. You've worked in growth / product marketing roles at high-velocity B2C startups and understand funnel obsession.

3. You're sharp with copy , you write like a human, not a template, and can persuade with clarity.

4. You have a strong understanding of users especially the aspiring professionals in India's Tier 1-3 landscape.

5. You understand how AI works , and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.

6. You thrive in ambiguity, love solving problems, and think like a mini-founder , not just a marketer.

Bonus : Experience in ed-tech, career-tech, or consumer internet is a huge plus.

About Us : At LearnTube, we're on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI , we transform scattered internet content into dynamic, goal-driven courses with :

AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.

Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.

Meet the Founders : LearnTube was founded by Shronit Ladhani and Gargi Ruparelia , who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi's focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We're proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator : AI First Program , giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

At LearnTube, we believe growth is a team sport . We're a fast-moving, AI-first startup where :

1. Ownership > Titles : You'll run big bets from day one, no micromanagement.

2. Speed > Perfection : We'd rather test, learn, and iterate in days than polish in quarters.

3. AI-first mindset : We don't just "use AI"; we build, experiment, and push it into everything we do.

4. Radical candor : Feedback is direct, fast, and always aimed at making each other better.

5. Learners at heart : Everyone here is obsessed with learning - whether that's upskilling users or upskilling ourselves.

If you thrive in ambiguity, speed, and problem-solving , you'll fit right in.

(ref : iimjobs.com)