Department : Sales & Business Development
Location : Lower Parel, Mumbai
Reports To : Sales Manager / Regional Head
About the Role :
We’re looking for a driven and energetic HORECA Sales Executive to expand our brand presence across hotels, restaurants, and cafés. The ideal candidate will have a strong network in the F&B industry, a passion for food, and the ability to drive sales growth through relationship management and on- ground execution.
Key Responsibilities :
- Business Development : Identify and on-board new HORECA clients including hotels,
restaurants, caterers, and cafes.
Account Management : Maintain strong relationships with existing clients to ensure repeatbusiness and customer satisfaction.
Sales Targets : Achieve monthly and quarterly sales targets for the assigned territory.Product Promotion : Educate chefs, purchase managers, and owners about the brand’sproduct range, usage, and benefits.
Sampling & Demos : Conduct product tastings and demonstrations to drive trials andconversions.
Negotiation & Closure : Handle pricing discussions, order processing, and payment follow-ups.Market Intelligence : Gather insights on competitor activities, pricing, and new product trendsin the HORECA segment.
Coordination : Work closely with the supply chain, marketing, and finance teams to ensuresmooth order fulfilment and client service.
Reporting : Prepare daily / weekly sales reports and share market feedback with management.Requirements :
Experience : 2–5 years of sales experience in the HORECA / Institutional / Food Servicesegment.
Industry Background : FMCG, food ingredients, sauces, beverages, or related categoriespreferred.
Skills :
Excellent communication and interpersonal skillsStrong negotiation and closing abilitySelf-motivated and target-orientedFamiliar with local HORECA market and decision-makersBasic knowledge of CRM tools and MS OfficeEducation :
Bachelor’s degree in Business, Marketing, or a related field preferred.Perks & Benefits :
Competitive salary + incentivesTravel and communication allowanceProduct training and development supportOpportunity to grow with a fast-scaling food brand