Audience Engagement Director

Job Title : Promo Head ( Vertical TV)

Location : Mumbai

Experience : 5+ years leading promo teams and scaling high-performing promo engine

across Facebook and Google

About the Role

We’re looking for a Promo Head who can blend business thinking, creative instinct, and

problem-solving into one growth engine. You’ll be responsible for how millions discover and

engage with our micro-dramas, building and scaling a high-performing promo setup from the

ground up.

This role sits at the intersection of storytelling, performance marketing, and strategy,

demanding both creative leadership and a data-driven mindset.

Key Responsibilities

• Build and scale the promo engine : Own end-to-end setup across Facebook,

Google, and new channels, driving sustainable growth in installs, engagement, and

ROI.

marketers, aligned towards creative excellence and measurable business outcomes.

with structured problem-solving and rapid experimentation.

high-impact promo strategies.

and attribution to make performance repeatable and predictable.

enhance creative velocity and decision accuracy.

powerful story moments into high-performing promo assets.

Requirements :

high-growth consumer platforms.

platforms.

business impact.

revenue outcomes.

thrives in fast-paced, iterative

environments.

Why Join Us

At Vertical TV, we’re reimagining how India watches stories : short-form, high-impact, and

deeply emotional.

As Promo Head, you’ll shape the engine that takes these stories to millions, every single

day. You’ll work at the intersection of creativity, data, and scale — building something that

moves fast, learns faster, and sets new benchmarks for storytelling-led growth.