General Manager Marketing

COMPANY : Leading Multinational Apparel Manufacturer

POSITION : General Manager – Marketing

LOCATION : Bangladesh

SALARY : Net USD 6,000 - 8,000 + Benefits

OVERVIEW :

Our client, a leading apparel manufacturer seeking an experienced and strategic General Manager – Marketing to spearhead marketing and business development for its apparel portfolio. The role is centered on garment manufacturing business growth, with a focus on securing new buyers, managing key brand relationships, and expanding categories such as jackets, outerwear, lifestyle, and performance apparel. Direct exposure to working with global apparel brands (e.g., Patagonia, Uniqlo, Carhartt, Columbia, North Face, or similar) will be a strong advantage.

RESPONSIBILITIES :

• Develop and implement marketing and business development strategies specific to apparel manufacturing.
• Identify and secure new global buyers / brands while expanding business with existing clients.
• Lead product category growth, especially in jackets, outerwear, and lifestyle / performance wear.
• Work closely with design, merchandising, and production teams to align customer needs with manufacturing capabilities.
• Drive factory presentations, buyer visits, and brand development initiatives.
• Build long-term strategic partnerships with international brands, retailers, and sourcing offices.
• Monitor global fashion and sourcing trends to position the company competitively in the garment export market.
• Negotiate business contracts, costing, and terms directly with buyers and sourcing agents.
• Lead and mentor the marketing / BD team to deliver sales targets and customer acquisition goals.

PRE-REQUISITES