Talent.com
This job offer is not available in your country.
CRM and Loyalty Lead

CRM and Loyalty Lead

Antal Internationalmumbai, India
5 hours ago
Job description

Job Description

Key Responsibilities :

Retention & Loyalty Initiatives

  • Build and oversee the CRM & Retention roadmap, calendars aligned to business goals for retention, reactivation, and repeat frequency.
  • Oversee the creation and governance of omnichannel CRM campaigns using platforms like Clevertap, Capillary, Webengage etc.
  • Bring ideas to execution of high-impact always-on & tactical campaign opportunities across the customer lifecycle (welcome, repeat, churn, winback etc.).
  • Leverage customer segmentation strategies (e.g., RFM, AI-ML driven, lifecycle) to run personalized journeys and manual campaigns.
  • Collaborate cross-functionally with Analytics, Stores, and Marketing to launch retention campaign strategies.
  • Own the loyalty program operations and evolution roadmap, including benefits, gamification, and member engagement.

Measurement & Optimization

  • Evaluate retention & loyalty performance metrics (redemption, churn, repeat, retention) and identify levers for growth & optimization.
  • Define and track CRM & loyalty success metrics, including incremental revenue, retention rate, and campaign ROI.
  • Drive A / B testing culture across campaigns to continually optimize messaging, timing, and offers.
  • Team & Performance Leadership

  • Lead and mentor a team of 3-4 CRM campaign managers; provide strategic direction, prioritization, and coaching.
  • Drive a high-performance culture focused on ROI, testing, learning, and campaign excellence.
  • Qualifications & Experience :

    5 years of Retention & Loyalty Marketing, Loyalty Program experience in B2C retail / eCommerce, preferably fashion or footwear.

  • Proven experience managing high-impact CRM teams and leading lifecycle marketing efforts across channels (SMS, WhatsApp, RCS, Email, Social).
  • Strong knowledge of campaign management tools (e.g., Capillary, Webengage, Clevertap, Salesforce).
  • Demonstrated ability to manage loyalty programs (points / milestones / gamified) and use them to drive engagement & sales.
  • Familiarity with AI / ML in CRM (propensity models, churn prediction, uplift modeling).
  • Data-driven mindset with experience using analytics dashboards or working with BI / Analytics teams.
  • Check Your Resume for Match

    Upload your resume and our tool will compare it to the requirements for this job like recruiters do.

    Create a job alert for this search

    Crm • mumbai, India

    Related jobs
    • Promoted
    CRM-ASSISTANT MANAGER

    CRM-ASSISTANT MANAGER

    Careerfit.aiMumbai, Maharashtra, India
    Communicate our strategy & value propositions to current and prospective alliance partners.Manage relations with customers to ensure smooth financial and product documentation.Complete the required...Show moreLast updated: 5 days ago
    • Promoted
    Ecommerce Reporting and Analytics Lead

    Ecommerce Reporting and Analytics Lead

    MultiplyMiiThane, IN
    Ecommerce Reporting and Analytics Lead.Our client is a growth-focused firm that builds and scales high-performing e-commerce brands across Amazon, Shopify, and Walmart. With a strong track record of...Show moreLast updated: 8 days ago
    • Promoted
    Oracle HFM Technical Lead

    Oracle HFM Technical Lead

    Penta ConsultingKalyan-Dombivli, IN
    Penta Consulting are a technology resource solutions provider to leading OEMs across the EMEA region.We are currently working with our leading client in the search for a Technical Team Lead, focusi...Show moreLast updated: 27 days ago
    • Promoted
    • New!
    ▷ (30 / 09 / 2025) CRM Lead / Manager

    ▷ (30 / 09 / 2025) CRM Lead / Manager

    SportskeedaMumbai, Maharashtra, India
    Kiddopia is a leading kids’ learning and gaming app loved by millions worldwide.Kiddopia are looking for a CRM Lead / Manager to drive user engagement, retention, and growth through data-driven CRM...Show moreLast updated: 5 hours ago
    • Promoted
    Oracle Cloud / Fusion PPM Functional Lead

    Oracle Cloud / Fusion PPM Functional Lead

    Hiresquad ResourcesThane, IN
    Hiring Oracle Cloud PPM Functional Lead.At least +4 years of Implementation / Support experience in implementing Oracle ERP Applications. At least 2 Oracle Cloud Projects implementations, working as...Show moreLast updated: 30+ days ago
    • Promoted
    CRM Lead / Manager

    CRM Lead / Manager

    SportskeedaWorli, Maharashtra, India
    Kiddopia is a leading kids’ learning and gaming app loved by millions worldwide.Kiddopia are looking for a CRM Lead / Manager to drive user engagement, retention, and growth through data-driven CRM...Show moreLast updated: 8 days ago
    • Promoted
    SAP Analytics & Reporting

    SAP Analytics & Reporting

    RED GlobalThane, IN
    SAP Analytics and Reporting Analyst – Global Development.Until September 2026, with potential for multiple extensions.Analytics and Reporting Analyst. This role will focus on enabling effective deci...Show moreLast updated: 8 days ago
    • Promoted
    Lead Generator

    Lead Generator

    Eskay Vertical Mobility (I) Private Limitedmumbai, maharashtra, in
    Identify and research potential clients, including builders, contractors, property managers, and facility owners.Generate leads through cold calling, email outreach, networking, and social media.Us...Show moreLast updated: 30+ days ago
    • Promoted
    Assistant Manager - CRM Retention

    Assistant Manager - CRM Retention

    Tata CLiQ FashionMumbai, Maharashtra, India
    We are seeking a dynamic Assistant Manager for CRM & Retention to join our Retention Marketing team.This role is pivotal in driving innovation and executing data-driven CRM strategies across our po...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    The Face Shop India OfficialWorli, Maharashtra, India
    The Face Shop is one of our esteemed brands.We are dedicated to delivering high-quality skincare products to enhance our customers' beauty and well-being. We are looking for a data-driven and ROI-fo...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Delivery Lead (CRM)

    Marketing Delivery Lead (CRM)

    Accenture in IndiaMumbai, Maharashtra, India
    Marketing Operations - CRM Delivery Lead.Accelerate time-to-market through automation.Show moreLast updated: 4 days ago
    • Promoted
    Lead FlexPLM

    Lead FlexPLM

    KMM Technologies, Inc.Thane, IN
    There is an urgent resource need with PTC FlexPLM software implementation experience.Senior Developer / Team Lead level role. The work schedule should overlap 9am-2pm US EST.Years of experience implem...Show moreLast updated: 1 day ago
    • Promoted
    Lead Generation Manager – Microsoft Services

    Lead Generation Manager – Microsoft Services

    Cambay SolutionsThane, IN
    About Cambay Solutions : Cambay is a Microsoft Partner IT firm delivering the Microsoft Three Cloud Strategy; Microsoft 365, Microsoft Dynamics 365, Microsoft Azure by providing Managed Delivery, In...Show moreLast updated: 21 days ago
    • Promoted
    Assistant Manager Loyalty & CRM (Relocation to the UAE)

    Assistant Manager Loyalty & CRM (Relocation to the UAE)

    Americana RestaurantsMumbai, Maharashtra, India
    Note : This is a full-time onsite role and requires relocation to Sharjah, UAE.Assistant Manager, Loyalty & CRM to shape KFC’s customer engagement and retention strategy. This role focuses on connect...Show moreLast updated: 27 days ago
    • Promoted
    Demand Generation Lead

    Demand Generation Lead

    VRIZEKalyan-Dombivli, IN
    We are seeking a Demand Generation Lead to join VRIZE’s Marketing & Communications team.This role will drive end-to-end demand generation initiatives spanning SEO, SEM, paid campaigns, and lead fun...Show moreLast updated: 5 days ago
    • Promoted
    Senior CRM Data Migration Consultant

    Senior CRM Data Migration Consultant

    Josh No CodeThane, IN
    Freelancers / contractors only — no agencies.We are specifically looking for someone who has successfully completed full CRM data migration projects (from client consultation through execution).If yo...Show moreLast updated: 8 days ago
    • Promoted
    MS dynamics 365 CRM

    MS dynamics 365 CRM

    Runmap Infotech Private Ltd.Mumbai, IN
    Open Positions – D365 CRM & Power Platform.We are looking for strong D365 CRM & Power Platform professionals across multiple levels. Availability : Immediate Joiner Preferred.Experince required- 3 to...Show moreLast updated: 8 days ago
    • Promoted
    Assistant Manager - CRM Operations

    Assistant Manager - CRM Operations

    EmeritusThane, IN
    Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.It does this by col...Show moreLast updated: 30+ days ago