Website & Digital Foundation

Key Responsibilities

• Own the website strategy , structure, and performance — including UX, conversion optimization, and technical SEO
• Manage the CMS (e.g., WordPress, Webflow, HubSpot CMS, etc.) — maintaining and updating content, pages, and site functionality
• Collaborate with designers, developers, and content creators to launch new pages, microsites, and landing pages
• Ensure web performance (page speed, mobile responsiveness, accessibility, etc.) is continuously optimized
• Track and report on KPIs using tools like Google Analytics , Search Console , and Tag Manager
• Implement and manage SEO best practices , both technical and content-driven
• Own or collaborate on the digital infrastructure stack (DNS, hosting, security plugins, integrations)
• Ensure the website aligns with brand guidelines and delivers a cohesive user experience
• Oversee A / B testing , heatmaps, and other CRO tools to improve user engagement and lead generation
• Support digital compliance (e.g., GDPR, cookie policies, accessibility)
• Stay current on industry trends, tools, and best practices in digital / web strategy

Requirements

Skills Required

Google Tag Manager, Html, Basic Javascript