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Full-Funnel Digital Launch

Full-Funnel Digital Launch

ConfidentialBengaluru / Bangalore
9 days ago
Job description

Scope of Work

  • 1. Website Development Platform  : Shopify
  • Deliverables  :
  • Development, design, and content for  20 main pages  and  15 sub-pages  (site map to be provided).
  • Fully responsive across mobile, tablet, and desktop.
  • Scalable CMS for blog or content-heavy sections.
  • Basic SEO setup and best practices.
  • Primary Goal  : Drive  brand awareness  while facilitating e-commerce transactions and educating the customer.

2. Digital Marketing - Top of Funnel

  • Creation of branded pages on  Instagram, Meta (Facebook), and YouTube  .
  • Visual and copy guidelines to reflect the new brand identity.
  • Strategic setup to support awareness and engagement goals.

    • 3. Performance Marketing

  • Ad Operations  : Full funnel setup and management for campaigns across paid platforms.
  • Tag Management  : Ensure all marketing and analytics tags are correctly implemented.
  • Analytics Setup  : Configure  Google Analytics  and other performance tools.
  • Channel Strategy  : Provide recommendations for optimal media mix to drive ROI and growth.

    • Skills Required

    Digital Marketing, behavioral analytics , Google Analytics

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    Digital • Bengaluru / Bangalore

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