Email Marketing Specialist

Role Overview

We are looking for a strategic and execution-driven Email Marketing Specialist who can manage end-to-end email campaigns across B2B IT audiences. The ideal candidate understands SaaS / IT buying journeys, segmentation, automation workflows, and performance metrics.

Responsibilities

• Plan and execute email marketing campaigns targeting CTOs, founders, product heads, and decision-makers.
• Build automated workflows, drip sequences, and nurturing journeys.
• Write and optimize high-converting copy tailored to IT, SaaS, and enterprise clients.
• Maintain audience segmentation for cold, warm, and active leads.
• Monitor campaign performance (opens, clicks, replies, conversions).
• Conduct A / B testing on subject lines, content, design, and CTAs.
• Maintain list hygiene and ensure compliance with spam / opt-in regulations.
• Coordinate with design, content, and sales teams for alignment.
• Optimize deliverability and minimize bounce / spam issues.

Requirements

Nice to Have