Performance Marketing Specialist - B2B

Performance Marketing Specialist

Location :   India

Type : Full-time

Industry : B2B SaaS

Who We Are :

Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.

Job Overview :

As the Performance Marketing Specialist, youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. Youll be responsible for developing, executing, and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market.

What You'll Be Doing

• Plan, execute, and optimize LinkedIn Ads and Google Search campaigns with laser precision
• Set up tracking (UTM, Google Analytics, HubSpot) to ensure every click, lead, and conversion is measured
• Build and refine customer outreach funnels using outbound tools like Apollo, Instantly, or Lemlist
• Collaborate on landing page CRO , A / B testing, and retargeting strategy

Launch and iterate on rapid growth experiments (viral loops, mini-campaigns, PLG tactics)

Qualifications :

Deep hands-on experience with LinkedIn Ads , Google Ads , and performance tracking tools

Why Join Us?