Associate Product Manager

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.Traya web and app are at the heart of user acquisition and retention. These platforms enable the user to get their hair loss diagnosed, purchase the hair care kit, get hair coach support, access features that help them remain consistent with their routine, and achieve great hair.

Role Overview :

The product management team at Traya is seeking a highly motivated, data-driven Associate Product Manager to drive the consumer-facing web and app products.

A successful Product Manager must have exceptional user insighting and research background, data skills, strong analytical abilities, relationship-building and communication skills across cross-functional teams, an ability to work under tight deadlines, a track record of delivering results, and be an independent self-starter.

This position requires full-time in-office presence 5 days per week at our Mumbai office.

Key job responsibilities :

Drive end-to-end product management for new and existing features on consumer products.

Partner with Business, Design, and Engineering to improve the user experience and optimize product funnels

Coordinate with cross-functional teams through metrics, meetings, processes, and effectively communicate with key stakeholders

Analyze large datasets to identify and present trends, bottlenecks, and opportunities for improvement

Create and maintain dashboards for real-time monitoring and track key product metrics

Provide regular reporting and insights to the leadership team

A day in life :

Collaborate with product, business, design, data, engineering, and support to discover, ideate, and define product requirements from a business goal

Partner with design, engineering, and QA to deliver product requirements

Monitor key metrics, analyze data sets independently, and provide explanations when anomalies occur

Design and coordinate data-driven A / B experiments to drive conversion metrics

Prepare weekly, monthly, and quarterly product performance updates for stakeholders

About the team :

We're passionate about owning and delivering products that we would ourselves love to use. Our team collaborates across business, design, data, and technology to create solutions that help Traya grow while delighting customers with a seamless user experience across consumer products.

Basic qualifications :

Bachelor's degree or equivalent in engineering

2+ years of overall product experience

Experience owning / driving product features and end-to-end product delivery

Product funnel and behavior analysis and user insighting and research

Experience with product / data analysis tools such as MoEngage, Superset, Looker, Excel

Strong numerical and analytical abilities with experience using qualitative and quantitative skills to discover product opportunities

Preferred qualifications :

Graduate / MBA from Tier 1 institutes (IIT, IIM, BITS, NIT, etc.)

Prior experience managing products and features in a B2C consumer product company

Experience in influencing key stakeholders through data-driven insights

Experience working across cross-functional teams in product, business, data, design, and engineering

Experience building business cases for products and features, and analyzing performance

Technical understanding of what goes behind a product