Creative Strategist (Meta Ads)

Role :

Creative Strategist – Meta Ads

Location : Remote

Type : Full-time

About Salt Media

Salt Media is a D2C growth agency built for brands that want to scale without chaos.

We take a creative-first approach to paid marketing, combining performance data with storytelling that actually sells.

We work with fast-scaling D2C brands across India, managing multi-crore spends on Meta & Google.

Now, we’re looking for a

Creative Strategist

who can own the creative process from concept to iteration to insight.

Role Overview

As a Creative Strategist, you’ll be the

creative brain

behind our Meta Ads.

You’ll turn data and consumer insights into scroll-stopping ad concepts, hooks, and scripts that actually convert.

You’ll work closely with the founder and media team to build, test, and scale creative frameworks across multiple D2C brands.

This isn’t a “manage designers” role; it’s about

owning the creative performance pipeline

Key Responsibilities

Ideate and script high-converting UGC-style ads for Meta.

Analyse creative performance (CTR, Hook rate, Thumbstop, etc.) to find insights and patterns.

Develop creative testing frameworks and structure experiments across accounts.

Collaborate with editors, designers, and media buyers to align story, style, and performance.

Conduct competitor and trend research to identify new creative angles.

Lead creative reviews and maintain Salt Media’s quality and storytelling standards.

Requirements

Minimum

2 years of experience

in

creative strategy or copywriting

(preferably for D2C / eCommerce).

Strong understanding of

Meta ad performance metrics , CTR, Hook rate, Thumbstop, etc.

Deep interest in

storytelling, content psychology, and user behaviour.

Ability to

ideate, write, and structure

performance-driven ad scripts.

Ready to

unlearn and rethink

traditional advertising norms.

Curious, self-driven, and obsessed with decoding why some ads work better than others.

Why Join Salt Media

You’ll own the creative process end-to-end, not just execute briefs.

Work directly with D2C founders and a team that values speed, clarity, and creativity.

Your ideas won’t sit in decks, they’ll run live and reach millions.

A high-growth, no-bureaucracy environment built for experimentation.

100% Remote, we want you to save those 2 hours you’d spend commuting

Flat Hierarchy, You will be a part of the core team