Creative Content Strategist / Copy Writer

We're looking for a creative and data-driven Content Strategist / Copy Writer to lead and shape our content efforts across multiple channels. You'll be responsible for developing a comprehensive content strategy that aligns with business goals, enhances brand visibility, engages our target audience, and drives meaningful results.

Key Responsibilities :

• Develop and execute a content strategy that supports short- and long-term marketing initiatives.
• Conduct audience and market research to identify content needs and preferences.
• Create and manage an editorial calendar across blogs, social media, email, and web.
• Collaborate with designers, SEO specialists, product teams, and external writers to produce high-quality content.
• Optimize content for SEO, readability, and performance across platforms.
• Analyze content performance using tools like Google Analytics, HubSpot, or Semrush, and iterate accordingly.
• Maintain a consistent brand voice and messaging across all content.
• Stay up-to-date with content trends, technologies, and best practices.

Requirements :

Skills Required

Content Strategy, Wordpress, audience segmentation, Content Marketing, Google Analytics, Hubspot, content management systems , Digital Marketing, Seo