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Senior Insights Strategist

Senior Insights Strategist

Annalect IndiaBengaluru, Republic Of India, IN
1 day ago
Job description

We have an exciting role of Senior Data Strategist to drive and translate creative and contemporary ideas to solid design and impact. You will have a key role in design and deployment of creative campaigns with our global clients, including many Fortune 50 companies.

About US

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

Let us build this, together!

This is an exciting role and would entail you to

  • Perform advanced statistical analysis to derive key insights and guide product and marketing strategy.
  • Ready to translate data into disruptive insights supporting more senior members of the team to create world class RTBs that offer our markets practical solutions – not lofty ambitions with no substance.
  • Work closely with the analyst team to ensure that everyone gets what they need for the best work.
  • Oversee key product KPIs within a product-led growth framework, integrating user segmentation based on behavior and needs.
  • Set up and maintain comprehensive dashboards, ensuring data is accurately sent and integrated.
  • Collaborate with cross-functional teams to align product roadmap with insights from data analysis and user feedback.
  • Use business intelligence tools for essential reporting and maintain quality assurance metrics.
  • Develop and manage data science features, ensuring effective display and integration in partnership with the design team.
  • Translate data analyses into clear business recommendations to enable strategic decision-making.
  • Implement and promote best practices in data-informed decision making.
  • Lead and mentor junior data strategists to deliver top-quality work.

This may be the right role for you if you have

  • 3-5 years of experience in a data analysis role, with a strong focus on product and marketing analysis.
  • Strong grounding in data tools and sources (e.G. GWI, YouGov, Statista, financial and category reports)
  • Able to solve problems when data isn’t obvious available — investigate open-source and 3rd-party options creatively, turning them into disruptive insights that are easy to digest and meaningful.
  • Quick-thinking and commercially aware;
  • thrives in fast-paced environments with the initiative to act without waiting for instruction.

  • Understand global nuances and apply them in the work across markets.
  • Confident partnering with strategists to sharpen briefs and spot opportunities for bigger ideas.
  • Proven ability to lead and upskill a team — sharpening outputs, refining processes, raising the bar.
  • Prolific in Excel and ability to pick up tools quickly.
  • Skilled in PowerPoint / Keynote with strong writing and presentation skills.
  • Location - Bangalore

    Shift - 2 to 11pm

    Hybrid model

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    Senior Strategist • Bengaluru, Republic Of India, IN

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