Performance Marketing Specialist

Job Title : Performance Marketing SpecialistExperience Required : 2–3 yearsLocation : Bengaluru (Work From Office)Employment Type : Full-timeAbout The Wedding CompanyThe Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world.In just 18 months, we’ve : Raised $1M in seed fundingAchieved $10M in annual GMVBuilt a curated network of 2,000+ trusted vendors across India & ThailandOperated profitably while serving weddings worth ₹10 lakh to ₹5 croreOperating in a $130B market (4% of India’s GDP) , we’re on a mission to build the first truly scalable wedding planning brand in India.About the RoleWe are seeking a Performance Marketing Specialist with strong analytical skills and hands-on experience in managing high-performing digital campaigns. The ideal candidate should be data-driven, detail-oriented, and comfortable working across multiple channels and tools to drive leads, conversions, and retention.Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook / Instagram), affiliates, and other performance channels .Manage budgets, monitor performance metrics, and ensure efficient cost per acquisition (CPA) and return on ad spend (ROAS).Set up events and conversion tracking (GA4, Mixpanel, PostHog, etc.) to optimize campaigns effectively.Conduct A / B testing for creatives, audience segments, landing pages, and bidding strategies to maximize impact.Collaborate with the sales team to plan sale campaigns, seasonal promotions, and retention-focused campaigns.Analyze channel performance till the bottom of the funnel (lead quality, conversions, retention) and optimize accordingly.Collaborate with content and design teams to plan campaign-specific landing pages and continuously improve relevance and conversion rates.Build reports and dashboards to provide actionable insights on campaign performance.Identify growth opportunities through competitive analysis, audience insights, and affiliate partnerships.Requirements2–3 years of experience in performance marketing, preferably in B2C / B2B digital-first companies or agencies.Strong analytical skills with proficiency in Excel / Google Sheets, Google Analytics (GA4), Mixpanel, PostHog, and dashboard tools (e.g., Looker Studio, Power BI) .Hands-on experience managing campaigns on Google Ads, Facebook Ads Manager, and affiliate networks .Experience with CRM platforms like Zoho, LeadSquared, or similar for lead tracking and campaign integration.Solid understanding of conversion tracking, attribution models, and funnel optimization .Excellent communication skills with the ability to work cross-functionally with sales and creative teams.Nice-to-HaveExposure to SEO, remarketing, or influencer-led performance campaigns.Familiarity with marketing automation tools (HubSpot, MoEngage, CleverTap, etc.).