Act as the primary technology liaison for Sales and Marketing stakeholders.Understand business strategies, challenges, and priorities to co-develop a digital roadmap.Translate commercial goals into technology solutions, ensuring alignment with enterprise architecture.Drive the adoption and enhancement of Digital Platforms and capabilities across Sales and Marketing, including managing D2C platforms.Evaluate and recommend new tools and technologies to improve lead generation, campaign performance, and sales productivity.Collaborate with cross-functional teams (IT, Data, Security, Vendors) to deliver projects on time and within scope. Work with global and local teams.Ensure data integrity and compliance across sales and marketing platforms.Monitor KPIs and performance metrics to continuously optimize tech-enabled processes.Champion change management and user adoption across the commercial organization.Qualifications & Experience :Bachelors degree in Information Technology, Business, or a related field; MBA is a plus.8+ years of experience in business technology, digital transformation, or IT business partnering.Proven experience supporting Sales and / or Marketing functions with technology solutions.Strong knowledge of Sales and marketing platforms, analytics tools, and MarTech / AdTech ecosystems.Excellent communication, stakeholder management, and problem-solving skills.Demonstrated ability to manage complex projects and drive business value through technology.Preferred Skills :Experience with customer journey mapping and personalization strategies.Familiarity with B2B / B2C digital sales funnels and data-driven marketing practices.Understanding of data privacy regulations (e.g., GDPR, CCPA).Skills Required
Gdpr, IT, Data, Security, Vendors