Team Lead, Reporting and Insights

Overview :

Work Timings : 6 : 30 PM IST- 3 : 30 AM ISTCvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group / MICE and corporate travel business.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that everyone brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections About the role : Cvent’s Global Demand Center manages the technology, processes and data that generate leads and demand for Cvent’s suite of products. We are an internal shared services agency housing digital, email, web, and database marketing as well as full lifecycle campaign and program management and execution. We are seeking a motivated and passionate data analyst that will support the Database Marketing efforts through strategic recommendations, insights, and action plans that yield higher, and more quality, conversion. This role will help drive critical business decisions by analyzing key marketing metrics and designing reports.

In This Role, You Will :

• Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects
• Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams
• Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement
• Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions
• Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization
• Translate data into viable business recommendations, present findings, and actionable insights.
• Promote data fluency across organization by documenting and leading training sessions on marketing data best practices.

Here's What You Need :