Overview
ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.
ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.
Responsibilities
Strategy and AOP
- AOP target planning & tracking for CEs that are consistent with Unit plan
- Execute necessary plans to consistently grow shares in each category as per plan
- Ensure transparent communication to the field team including partners
- Managing discounts and distributor margins
- Setting up and Retiring DB channels and guide on standard operating procedures
Market Share
Improve market share by increasing net distribution and weighted distributionActivate brands - Pack wise & channel wise activities to improve Market ShareEnsure asset productivity and drive corporate / regional marketing agendaDevelop team capabilities to address channel partner stability related issuesUnderstand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotionsPossess high competition intelligence in constant monitoring of all competitionTeam Building
Assess performance capability & providing development feedback to teamRecognize CEs on internal / external platformsPartner with Sales HR and drive Core People Processes across the teamOwn the frontline functional skill development and Development Action PlanQualifications
Post Graduation (Tier 2 / 3 College) / Preferable MBA6 YearsFMCG Sales (Similar GTM)