Presales Specialist / Lead generator / Inside sales Manager / Business Development Manager

Job Title : Presales Specialist / Lead generator / Inside sales Manager / Business Development Manager

Location : Kudlu Gate, Bangalore

Department : Sales & Marketing

Reporting To : Sales Manager

Joining : Immediate

Job Objective :

The primary objective of the Lead Generator is to convert incoming enquiries into confirmed sales , identify potential markets , and proactively generate new business opportunities through research, cold calling, and relationship building. This role plays a key part in driving the company’s growth by building a strong and consistent sales pipeline.

Key Responsibilities :

Lead Conversion : Follow up on inbound enquiries from various channels (website, ads, exhibitions, referrals, etc.) and convert them into qualified leads or confirmed sales.

Market Research : Identify potential customers, industries, and regions for business expansion.

Cold Calling & Outreach : Conduct outbound calls, emails, and LinkedIn outreach to connect with new prospects and schedule meetings or demos.

Database Management : Maintain and update CRM or lead database with accurate customer details and activity logs.

Lead Qualification : Understand customer needs, budget, and decision-making process to qualify leads effectively.

Coordination : Work closely with the sales and marketing teams to ensure smooth handover of qualified leads.

Follow-Up : Maintain regular communication with prospects to nurture leads until conversion.

Reporting : Prepare daily / weekly reports on calls made, leads generated, conversions, and potential opportunities.

Key Skills & Competencies :

Excellent communication and interpersonal skills (both verbal and written).

Strong persuasion, negotiation, and relationship-building abilities.

Confidence in making outbound calls and handling objections.

Good research and analytical skills to identify new markets and customers.

Basic understanding of CRM tools and lead tracking.

Goal-oriented, self-motivated, and proactive attitude.

Time management and ability to work under pressure to meet targets.

Qualifications & Experience :

Bachelor’s degree in Business, Marketing, or related field preferred.

1–3 years of experience in lead generation, inside sales, or telemarketing (preferably in [e.g., FMCG, consumer goods, home care, etc.]).

Freshers with strong communication skills and willingness to learn may also apply.

Performance Indicators (KPIs) :

Number of qualified leads generated per month.

Enquiry-to-sale conversion rate.

Number of outbound calls / emails made per day.

Revenue generated from converted leads.

Work Environment & Benefits :

Competitive salary + incentive structure.

Opportunity to grow into Sales Manager / Business Development role.

Supportive, fast-paced, and goal-driven team culture.