Brand Strategist

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM, and Autologous Cell Therapy—focused on prevention and healthy aging for Indian audiences.

Role Summary

A multi-disciplinary marketer who can set direction and run the playbook across brand, content, and performance. You’ll turn medical expertise into simple, trusted narratives, grow organic presence, and build a predictable demand engine in a startup-scaling environment.

Key Objectives

1. Align the team with ALIV’s goals for awareness, audience education, and expansion.

2. Act as strategist + mentor, enabling efficient, collaborative execution.

3. Own end-to-end planning → execution → optimization with measurable results.

Primary Responsibilities

1) Strategy & Planning

• Build a marketing roadmap (short + long term) with budgets and targets.
• Design campaign frameworks for awareness, qualified leads, and perspective shifts (myths vs facts, safety, outcomes).
• Create city-specific plans for new locations (regional language & audience nuances).
• Track trends in regenerative medicine, wellness, and healthcare marketing.

2) Team Leadership & Coordination

3) Execution Oversight

4) KPI Management & Optimization

5) Cross-Functional Collaboration

Key Deliverables

Additional Focus Areas

Challenges You’ll Tackle

KPIs

90-Day Outcomes

Qualifications

What We Offer