Digital Media Executive Hybrid

Location : Noida Sec-142 Work Setup : On-site Key Responsibilities : - Press Relations & Media Outreach o Draft, edit, and disseminate press releases, media statements, and authored articles. o Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms. o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.

• Digital Brand Integrations o Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.). o Collaborate with content creators, influencers, and web series / production teams for subtle and effective brand placements.
• Production House & Agency Collaboration o Build and maintain strong networks with key production houses, digital content studios, and creative agencies. o Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Content Creation & Editorial o Write compelling authored articles, speeches, op-eds, and talking points for leadership. o Manage and edit communication materials to maintain a consistent brand voice.
• Celebrity Management o Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns. o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Strategic PR Planning & Execution o Design and execute proactive PR strategies aligned with business goals. o Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Event & Campaign PR o Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning. o Secure pre-event and post-event coverage across relevant media channels. Key Requirements : - 1-3 years of proven experience in PR, Candidate from PR agency will get an advantage.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail-oriented. Preferred Qualifications : - Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns. Please note that this role requires a 6-day working schedule