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Organic Growth Manager

Organic Growth Manager

ConfidentialNoida
30+ days ago
Job description

As the Organic Growth Manager, you will be responsible for building and scaling Lil Legends presence through non-paid digital channels. From SEO-optimized blog content and educational newsletters to website optimization and CRM journeys your work will drive brand discovery, build trust with parents, and fuel long-term customer engagement. You'll collaborate closely with the editorial, community, and e-commerce teams to align messaging, voice, and strategy.

Key Responsibilities :

1- SEO & Content Strategy

  • Build and execute a strong SEO roadmap for the Lil Legends website and blog.
  • Identify high-potential keywords in the parenting, early education, and child development space.
  • Collaborate with content writers and designers to create informative, engaging, and discoverable content

2- Website Optimization

  • Continuously improve on-site content structure, internal linking, and metadata for better visibility
  • Optimize landing pages for conversions and performance (D2C, lead generation, etc.)

    • 3 -  Blog & Educational Content

  • Manage a parenting and early education blog aligned with the brands tone and product vision.
  • Plan and maintain an editorial calendar that aligns with product launches, seasonal trends, and community interests.

    • 4 -  Email & CRM Marketing

  • Design and run nurturing journeys for subscribers from welcome emails to product storytelling and educational tips.
  • Segment audiences and personalize communication to improve open and click-through rates.

    • 5 -  Analytics & Reporting

  • Use tools like Google Analytics, Search Console, and SEO tools to track and report on growth KPIs.
  • Regularly assess content performance, keyword ranking, and user behavior to improve strategy.

    • 6 -  Cross-functional Collaboration

  • Work closely with the influencer / community team to amplify high-performing content.
  • Align messaging with product team and editorial lead to maintain consistency.

    • What Were Looking For :

  • Proven experience in organic growth or SEO-led marketing.
  • Strong writing instincts and understanding of parent-first, helpful content.
  • Experience with keyword research tools (Ahrefs, SEMrush, Uber suggest, etc.).
  • Familiarity with CMS platforms, Google Search Console, and email marketing tools.
  • Data-driven mindset with an eye for storytelling and community relevance.

    • Skills Required

    Content Marketing, D2C, Seo

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