Team Pumpkin - Manager - Performance Marketing

Performance Marketing Manager Summary :

We are looking for a results-oriented Manager Performance Marketing to lead and scale our paid media efforts.

The ideal candidate brings at least 2 years of hands-on experience in performance marketing, specifically within paid media channels such as Google Ads, Meta Ads, display, and affiliate networks.

You will be responsible for developing and executing data-driven campaigns that drive user acquisition, engagement, and revenue growth.

Key Responsibilities :

• Strategy & Planning : Develop and implement end-to-end performance marketing strategies to meet customer acquisition and retention goals.
• Campaign Management : Manage and optimize multi-channel paid media campaigns, including search engine marketing (SEM), display advertising, social media (Meta, LinkedIn, etc.), and affiliate partnerships.
• Data-Driven Optimization : Analyze campaign data to identify trends, generate insights, and drive continuous improvement in performance metrics such as CAC, ROAS, and CTR.
• Team Leadership : Lead and mentor a team of performance marketing specialists, setting clear goals and KPIs while ensuring flawless campaign execution.
• Cross-Functional Collaboration : Work closely with brand, content, design, and product teams to align messaging and drive conversion across the customer journey.
• Reporting & Insights : Deliver regular reports and dashboards to senior stakeholders with actionable insights and recommendations.
• Innovation & Learning : Stay current on digital marketing trends, tools, and best practices, and proactively test new channels, creatives, and Bachelor's / Master's degree in Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience in performance marketing with a strong focus on paid media.
• Proven ability to manage budgets, optimize bidding strategies, and drive measurable ROI.
• Strong proficiency in data analysis and reporting tools (e.g., Google Analytics, Excel, Looker Studio).
• Excellent verbal and written communication skills.
• Prior experience in managing or mentoring a team is preferred.
• Certifications (preferred) : Google Ads, Meta Blueprint (Facebook Ads), HubSpot, or similar.

Why Join Us :

ref : iimjobs.com)