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Wiredus Media - Performance Marketing Manager

Wiredus Media - Performance Marketing Manager

Wiredus MediaGurgaon, India
30+ days ago
Job description

We are seeking a highly skilled and experienced Performance Manager to join our team. The ideal candidate will have a strong background in digital marketing, with hands-on experience in demand-side platforms (DSP), data management platforms (DMP), search engine marketing, display advertising, demand generation, and performance management across various digital channels.

What you will do

Performance Strategy & Management

  • Develop, execute, and optimize performance marketing strategies across multiple digital channels.
  • Monitor and analyze campaign performance, providing actionable insights to improve ROI.
  • Implement best practices for performance tracking, measurement, and reporting.

Digital Campaign Management

  • Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.
  • Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.
  • Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

    • Demand Generation

  • Design and implement demand generation strategies to attract and convert high-quality leads.
  • Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.
  • Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

    • Platform Expertise

  • Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.
  • Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

    • Reporting & Analysis

  • Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.
  • Present findings to clients and internal stakeholders, providing clear and actionable strategies for enhancing campaign performance.

    • Required Skills & Minimum of 4 years of experience in digital marketing with a focus on performance management.

  • Proven track record in managing and optimizing digital campaigns across search engines, display, native, sponsored content, and social media platforms.

    • Technical Skills

  • Proficiency in using DSPs, DMPs, and other ad tech tools.
  • Strong analytical skills with experience in data analysis and performance tracking.
  • Familiarity with SEO, SEM, and web crawling techniques.
  • Advanced knowledge of Google Ads, Google Analytics, YouTube Ads, Meta Ads, and other relevant platforms.

    • Soft Skills

  • Excellent communication and presentation skills.
  • Strong project management abilities and attention to detail.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Creative thinking and problem-solving skills.

    • Preferred Qualifications

  • Certification in Google Ads, Google Analytics, or other relevant digital marketing certifications.
  • Experience in a digital marketing agency setting.
  • Familiarity with programmatic advertising and real-time bidding (RTB).

    • What We Offer :

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team.
  • Career growth and development opportunities.
  • A dynamic and collaborative work environment.

    • ref : iimjobs.com)

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    Manager Performance Marketing • Gurgaon, India