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Performance Marketing Manager

Performance Marketing Manager

boAt LifestyleGurugram, Haryana, India
14 days ago
Job description

Performance Marketing Manager

Location : Gurugram (In-office)

Job Summary

We are seeking a highly analytical and strategic Performance Marketing Manager to lead

Performance marketing efforts across key e-commerce platforms . The ideal candidate will

be responsible for strategizing spend allocation, managing platform partnerships, analyzing

campaign performance, and optimizing ROI to accelerate business growth.

About boAt

boAt is India’s leading audio and wearable brand known for its stylish, durable, and

affordable products. With innovation at its core, boAt continues to disrupt the consumer

electronics space with trendsetting designs and customer-first technology. Our mission is to

bring high-quality sound and lifestyle tech within everyone’s reach.

Roles and Responsibilities

1.Strategy Development

  • Define and implement performance marketing strategies to maximize ROI.
  • Allocate spends effectively across platforms based on business targets and market trends.
  • Plan actions based on platform-wise market share to optimize business performance.

2.Vendor & Platform Management

  • Coordinate with agency partners and platform category teams.
  • Conduct monthly performance reviews with internal category and business stakeholders.
  • Drive visibility initiatives in collaboration with platform teams.

    • 3.Analytics & Reporting

  • Analyse category-level insights and translate them into actionable strategies.
  • Utilize platform tools such as AMS (Amazon Marketing Services) and Flipkart’s marketing suite.
  • Develop performance dashboards and reports covering KPIs like conversions, gross value, and campaign impact.
  • Collaborate cross-functionally to integrate insights across marketing, sales, product, and customer data.

    • Qualification Required

  • Bachelor’s or Master ‘s degree in Marketing, Business, or a related field. MBA preferred.
  • At least four years of experience in performance marketing, preferably in a consumer

    • tech, D2C, or FMCG environment.

  • Having experience in running different AD campaigns on E-commerce platforms i.e. Amazon and Flipkart is a must.
  • Proficiency in platform marketing tools (AMS, Flipkart Iris, etc.) and data analytics

    • platforms.

  • Strong analytical mindset with a performance-driven approach.
  • Excellent communication, stakeholder management, and strategic planning skills.
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    Manager Performance Marketing • Gurugram, Haryana, India