for consideration of candidature :
- Masters degree in Marketing, Mass Communications, or a related field
- Min 3-7 years of experience in Branding and Marketing and min. 2-3 years experience in social media for a reputed B2C / D2C brand in FMCG / retail / healthcare / Wellness
- Should have experience of working with creative agencies
- Should have good creative insights
- Can work on Canva and AI to generate creatives
- Plan and execute video content and shoots with stakeholders
Key Job Responsibilities :
Create social media strategy for the company in line with branding and marketing strategy, to :
Increase Brand awarenessImprove customer engagement, conversion and retentionDrive website trafficWork with creative agencies to generate engaging content and campaigns for social media, in line with branding guidelinesCreate and nurture social media communitiesForm key relationships with influencers across social media platformsCommunicate with customers, respond to their queries in a timely manner and monitor customer reviewsTrack effectiveness of social media campaigns using tools such as Google Analytics, Facebook insights, etc. and loop back learnings future campaignsStay abreast with competition posts / campaigns and new trends in social mediaShare MIS / dashboards and insights with key stakeholders on a regular basisManage paid marketing creatives- Design and Content Creation with ability to work on Canva and churn out creatives for campaign when requiredGood with data and numbers(ref : iimjobs.com)