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Performance Marketing Ads

Performance Marketing Ads

Nitro CommerceGurugram, Haryana, India
1 day ago
Job description

Company Description

Nitro Commerce is a leading provider of AI tools for D2C brands in India's booming e-commerce market. With experience in crafting MarTech solutions, we understand the challenges faced by leading commerce brands. Our AI-powered solutions empower brands to overcome obstacles and drive growth in the ever-evolving landscape of e-commerce.

Role Description

I. Strategy & Planning :

  • Campaign Strategy Development :
  • Collaborate with marketing managers, sales teams, and product teams to understand business objectives and translate them into performance marketing goals.
  • Define target audiences, geographic targets, and budget allocations for various campaigns.
  • Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy.
  • Identify key performance indicators (KPIs) and metrics to track success (e.g., CPA, ROAS, LTV, CTR, CVR).
  • Platform Selection :
  • Determine the most effective advertising platforms based on campaign objectives and target audience
  • Budget Management & Forecasting :
  • Develop and manage campaign budgets effectively, ensuring optimal spend and maximizing ROI.
  • Forecast campaign performance and budget requirements.

II. Campaign Execution & Management :

  • Ad Account Setup & Configuration :
  • Set up and configure ad accounts on various platforms, ensuring proper tracking pixels, conversion tags, and audience lists are implemented.
  • Campaign Creation & Launch :
  • Develop and launch various ad campaigns (Search, Display, Video, App, Shopping, Social Media, etc.).
  • Conduct in-depth keyword research and negative keyword implementation for search campaigns.
  • Develop compelling ad copy, headlines, descriptions, and calls-to-action (CTAs) that align with brand guidelines and campaign objectives.
  • Select and optimize creative assets (images, videos, GIFs) in collaboration with design teams.
  • Implement targeting strategies (demographic, psychographic, behavioral, custom audiences, lookalike audiences, retargeting).
  • Bid Management & Optimization :
  • Implement and optimize bidding strategies to achieve desired CPA / ROAS.
  • Continuously monitor campaign performance and make real-time adjustments to bids, budgets, and targeting.
  • A / B Testing & Experimentation :
  • Design and execute A / B tests for ad copy, creatives, landing pages, and targeting to identify winning variations.
  • Continuously experiment with new features, ad formats, and strategies offered by advertising platforms.
  • Landing Page Optimization (LPO) :
  • Collaborate with web development and UX / UI teams to ensure landing pages are optimized for conversion, providing a seamless user experience.
  • Provide feedback on landing page performance and suggest improvements.
  • Audience Management :
  • Create, manage, and optimize audience segments for targeting and retargeting efforts.
  • Utilize customer data platforms (CDPs) or CRM integrations for advanced audience segmentation.

    • III. Analysis, Optimization & Reporting :

  • Performance Monitoring & Analysis :
  • Daily, weekly, and monthly monitoring of campaign performance across all key metrics.
  • Identify trends, anomalies, and opportunities for improvement.
  • Utilize analytics tools (Google Analytics, Adobe Analytics, platform-specific dashboards) to gain deeper insights.
  • Data-Driven Optimization :
  • Proactively identify and implement optimization opportunities to improve campaign efficiency and effectiveness (e.g., pausing underperforming ads, adjusting bids, refining targeting).
  • Allocate budget effectively based on performance insights.
  • Reporting & Communication :
  • Generate regular performance reports, dashboards, and presentations for stakeholders (marketing managers, sales teams, leadership).
  • Clearly articulate campaign performance, insights, and recommendations.
  • Communicate regularly with internal teams regarding campaign status and results.

    • IV. Industry Knowledge & Collaboration :

  • Relationship Management :
  • Serve as the primary point of contact and trusted advisor for assigned key accounts.
  • Build and nurture strong, lasting relationships with key stakeholders at various levels within the client organization.
  • Understand client business objectives, challenges, and long-term goals
  • Stay Up-to-Date :
  • Continuously research and stay abreast of the latest trends, best practices, algorithm changes, and new features in the performance marketing landscape.
  • Attend industry webinars, conferences, and read relevant publications.
  • Cross-Functional Collaboration :
  • Work closely with other marketing specialists (SEO, content, social media, email), sales teams, product teams, and design teams to ensure integrated marketing efforts.
  • Collaborate with data analysts for deeper insights and custom reporting.
  • Vendor Management (if applicable) :
  • Manage relationships with third-party ad tech vendors, agencies, or platform representatives.

    • Qualifications

  • Analytical Skills and Data Analysis
  • Communication Skills
  • Performance Management and Performance Testing
  • Experience in digital marketing and performance advertising
  • Knowledge of Google Analytics and ad platforms
  • Ability to work collaboratively in a team environment
  • Bachelor's degree in Marketing, Advertising, Business, or related field
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    Performance Marketing • Gurugram, Haryana, India