Performance Marketing Manager | Fintech | SaaS

About Our Client

Our client is a fast-growing fintech company that offers innovative funding solutions to businesses of all sizes. Their platform provides flexible and efficient financial products, helping companies quickly access capital and improve cash flow. Focused on customer success, they work with startups to large enterprises, revolutionizing the way businesses secure funding. With a commitment to innovation and growth, they are transforming the funding landscape for modern businesses.

Job Description

Campaign Strategy & Execution : Design, implement, and manage performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and other digital platforms.

Optimization & Analysis : Continuously monitor and optimize campaign performance by analyzing key metrics such as CPC, CPA, ROAS, and other performance indicators. Implement A / B tests and other optimization strategies to improve results.

Budget Management : Oversee campaign budgets, ensuring efficient allocation of spend across channels and campaigns, maximizing ROI.

Cross-Functional Collaboration : Collaborate with the creative, product, and content teams to develop engaging ad copy, visuals, and strategies that resonate with the target audience.

Reporting & Insights : Prepare regular performance reports with actionable insights and recommendations for stakeholders. Utilize data to drive decisions and ensure campaigns meet and exceed goals.

Market Research & Trend Analysis : Stay updated on the latest digital marketing trends, tools, and best practices to drive innovative strategies that deliver exceptional results.

Growth & Lead Generation : Develop strategies that drive high-quality traffic, conversions, and customer acquisition, contributing to overall business growth.

The Successful Applicant

Experience : 4+ years of experience in performance marketing, with a strong track record of managing and optimizing digital ad campaigns (Google Ads, Facebook / Instagram Ads, LinkedIn, etc.).

Analytical Expertise : Strong proficiency in using analytics platforms such as Google Analytics, Facebook Insights, and other performance tracking tools. Ability to interpret data and optimize strategies based on performance metrics.

Technical Proficiency : Familiarity with tools like Google Tag Manager, Google Ads Editor, SEMrush, Ahrefs, and Excel / Sheets for reporting and analysis.

Communication Skills : Strong written and verbal communication skills to collaborate with internal teams and present performance reports to stakeholders.

Adaptability & Problem-Solving : Ability to thrive in a fast-paced environment, adapt to changing priorities, and solve complex marketing challenges.