This role is with one of our portfolio companies.
Performance Marketing Growth Marketer
We’re seeking a dynamic performance marketing growth marketer to scale our company. In this role, you will manage user acquisition across organic and paid channels.
What you’ll do
- Plan, execute & optimize performance marketing campaigns across Google Ads, Meta Ads, influencer marketing & other digital channels.
- Creativity to roll out performance-focused communication across all digital assets and customer journeys.
- Build and maintain dashboards, reports, and campaign analysis to provide insights to leadership.
- Work with content and brand teams to develop marketing assets to market across digital platforms
- Conduct A / B testing for ads, audiences, and creatives to improve CAC.
- Conduct multiple experiments on ASO to increase the conversion rate.
Who You Are
2–5 years of experience in performance / growth marketing, preferably in a broking platform or apps-based fintech startup.Decent knowledge of Google Ads, Meta Ads, Moengage & SQLStrong communication and copywriting skills.Highly data driven and analytically very strongCreative thinker with a knack for user behavior and campaign storytelling.Are curious about traders and excited to solve their problemDecent knowledge of CRM channels (Push Notifications, WhatsApp, Email, In-App Banners)Must have in-depth of Appsflyer knowledge