Outbound / Inbound Marketer – Fintech SaaS

Experience : 3–6 years in outbound marketing or B2B lead generation

Industry : SaaS / Fintech

Target Market : CFOs and finance leaders in mid-market companies in the US

About Us

We are a fast-growing fintech SaaS company focused on cash flow automation and working capital optimization for mid-market businesses. Our AI-powered platform helps finance teams simplify treasury, AR / AP, and forecasting processes.

Role Overview

We are looking for an experienced outbound marketer based in India to drive lead generation and engagement with CFOs and senior finance leaders across the United States. The ideal candidate has hands-on experience with CRM tools (preferably Zoho), outbound campaigns, and prospecting tools, and thrives in a fast-paced startup environment.

Key Responsibilities

• Identify and segment target accounts—CFOs and finance decision-makers at US-based mid-market firms
• Create and execute outbound campaigns (email, , cold outreach) to generate qualified leads
• Manage and track campaigns using a CRM (preferably Zoho CRM)
• Use tools like Apollo, Lusha, ZoomInfo, or similar for prospect list building and enrichment
• Collaborate with founders and product team to refine messaging and positioning
• Set up drip campaigns and measure KPIs : open rates, reply rates, conversion to meetings
• Maintain and grow a pipeline of qualified leads for the sales team

Qualifications

Nice to Have

Why Join Us?