Job Title : Business Development Manager - Influencer Marketing
Company : MOCA
Experience : Minimum 3 Years
Employment Type : Full-time
Role Overview :
We are seeking a highly motivated Business Development Manager with a strong background working specifically in an Influencer Marketing Agency to join MOCA. As a key member of our sales team, you will be responsible for driving business growth, establishing strategic partnerships with brands, and expanding our client base. This role requires a proven track record in sales within the influencer marketing space, a strong network, and the ability to understand client needs to deliver effective collaboration Identify and proactively prospect potential brands and advertisers for influencer marketing collaborations.
- Build and maintain strong, lasting relationships with key contacts at brands and agencies.
- Thoroughly understand client objectives, budget, and concerns to develop and present compelling proposals with suitable influencer marketing solutions.
- Negotiate commercial terms and close contracts with new clients.
- Collaborate effectively with the internal campaign management team to ensure successful campaign execution and high client satisfaction.
- Ensure the timely release of payments from clients.
- Stay continuously updated with industry trends, conduct competitor analysis, and gather market insights relevant to the influencer marketing landscape.
- Consistently achieve and exceed assigned sales targets and contribute significantly to the overall growth of the Experience : Minimum 3 years of direct sales experience specifically within an Influencer
Marketing Agency.
Strong network and connections with direct advertisers and brands relevant to influencer marketing.Excellent communication, negotiation, and presentation skills.Results-driven mindset with a proven track record of consistently meeting or exceeding sales targets.Self-motivated, proactive, and able to work independently to manage sales activities and client relationships.In-depth knowledge of influencer marketing strategies, best practices, and industry trends.Ability to thrive and succeed in a fast-paced and dynamic work environment.Desired Skills (Plus Points) :
Experience using CRM software for managing sales pipelines and client interactions.Familiarity with analytics related to influencer marketing campaign performance.Knowledge of the broader digital marketing landscape.Bachelor's degree in Marketing, Business, Communications, or a related field.ref : iimjobs.com)