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Influencer Marketing Specialist
ShineXProBengaluru, Karnataka, India6 days ago
Job descriptionBuild and maintain long-term, high-impact relationships with key influencers and creators, fostering loyalty and brand advocacy. Negotiate deliverables, compensation, and contracts to ensure mutual value, brand alignment, and campaign ROI. Act as the primary liaison between influencers, agencies, and internal stakeholders to ensure smooth and effective execution of campaigns. Monitor and analyse influencer campaign performance using key metrics such as engagement, reach, conversions, and ROI. Generate actionable insights and detailed reports to assess effectiveness and inform future strategy. Continuously refine influencer selection and campaign approach based on performance data and audience feedback. Stay ahead of influencer marketing trends, emerging creators, and evolving social media platforms. Conduct competitive benchmarking and audience analysis to identify new collaboration opportunities. Monitor industry shifts and consumer behavior to ensure content and partnerships remain fresh and relevant. Partner with the creative and content teams to develop compelling influencer-driven content aligned with brand aesthetics and messaging. Provide strategic and creative input to influencers to ensure authentic, high-quality content that resonates with the target audience. Lead the integration of influencer content into broader marketing campaigns, including social media, email marketing, and paid advertising. Bachelor’s degree in Marketing, Communications, PR, or a related field. 3+ years of hands-on experience in influencer marketing. Strong understanding of social media platforms (Instagram, YouTube, TikTok) and influencer marketing metrics. Proven ability to manage multiple campaigns simultaneously and deliver results under tight deadlines. Creative and strategic mindset with excellent communication and relationship-building skills. Familiarity with influencer marketing platforms, content management tools, and analytics dashboards.
We are looking for a proactive and strategic Influencer Marketing Specialist to scale our influencer partnerships and collaboration initiatives. In this role, you will play a pivotal part in shaping our influencer strategy, building authentic relationships, and driving brand awareness, engagement, and conversion through creative and data-driven campaigns.
Key Responsibilities
Strategy Development & Campaign Leadership
- Develop and execute end-to-end influencer marketing strategies that align with overall brand goals and marketing objectives.
- Identify and onboard influencers, content creators, and brand ambassadors who align with the brand’s voice, values, and target audience.
- Design campaign frameworks and collaboration structures that drive storytelling, product visibility, and consumer engagement across platforms.
- Oversee product seeding programs, ensuring strategic placement and timely delivery of new launches to influencers.
Relationship Management & Partnership Growth
Performance Measurement & Optimisation
Industry Research & Trend Forecasting
Creative Direction & Content Integration
Key Requirements
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Marketing Specialist • Bengaluru, Karnataka, India
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