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National Key Account Manager - Omni Channel
National Key Account Manager - Omni ChannelConfidential • Pune, India
National Key Account Manager - Omni Channel

National Key Account Manager - Omni Channel

Confidential • Pune, India
23 days ago
Job description

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role :

If you're looking for a role with variety, this is it. As a National Key Account Manager your main focus will be to drive sales development across a number of clients. You'll work alongside the head of Accounts to build brilliant relationships with a breadth of clients define sales strategies, targets, programs, commercial initiatives and promotional policies.

Main Responsibilities :

Volume Delivery :

  • Responsible for the overall performance of assigned Modern Trade key accounts
  • Deliver the overall sales objectives, supervises, fine-tunes and monitors the execution and to take pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies' policies and strategies
  • Have the experience of managing Omni arm of MT accounts or exposure to Ecommerce channel to manage the online business too. Media and shopper journey understanding on Omni would be preferred

Develop business plan :

  • Work closely with category Managers in making volume plans
  • Planning visibility, activations for festivals & events for each brand as per the category plans
  • Prepare plans on the spends needed for each chain with Channel Manager
  • Seasonal Excellence – Drive seasonal Business and execution
  • Negotiation with MT Chains for TOT & JBP

  • Developing a tactical bridge to help support the shift
  • Work the plan month on month for achievement of numbers planned
  • JBP & TOT Closure
  • Developing people

  • Identifying high potential people in the team and continuously mentor them
  • Evaluating them on the requirements of the next level
  • Provide on the job training as well as classroom training on periodic basis
  • Managing spends in MT chains

    Tracking activities for

  • Sales hence ROI
  • Promo Management

    In-store execution (Availability, visibility & activations)

  • Work with logistics to plan, analyze, and forecast customer's needs and to ensure on-time and complete delivery
  • Coordinate with Category Manager on visibility / activation execution
  • Work closely with NSOM to ensure Availability and Fill Rates
  • Who we are looking for :

  • Min. Bachelor's Degree in Economics or Marketing
  • At least 3 years' experience in similar roles as KAM with an exposure to Omni part of the channel accounts
  • Fluency in English
  • Proven sales experience with a track record of hitting targets
  • Experience in category, customer and channel marketing
  • Knowledge of commercial and office software (e.g. Excel, PowerPoint)
  • Knowledge of the P&L
  • How to be successful in the role and at Ferrero :

    We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so should have the ability to work independently, as a part of the team and be able to build proper relations with stakeholders at all levels. A demonstrable consumer-focused attitude and autonomy in managing relationships will help you in building your position among stakeholders and achieving expected sales outcomes.

    Skills Required

    Negotiation, Powerpoint, Sales Development, Excel

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