Talent.com
Director of Digital Demand
Director of Digital DemandEgnyte • ranchi, jharkhand, in
Director of Digital Demand

Director of Digital Demand

Egnyte • ranchi, jharkhand, in
30+ days ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit www.egnyte.com for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

📈 Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.
  • 🚀 Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.
  • 📅 Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.
  • 📊 Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.
  • 🤝 Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.
  • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.
  • 💡 Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.
  • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
  • Create a job alert for this search

    Director Of Digital • ranchi, jharkhand, in

    Related jobs
    Country Manager, India

    Country Manager, India

    Responsible Mica Initiative - RMI • Ranchi, Jharkhand, India
    Job title : Country Manager, India.Job type & duration : 2-year fixed term(renewable), full time position, with 3-month probation period. Hiring organization : Responsible Mica Initiative (.Reporting t...Show more
    Last updated: 24 days ago • Promoted
    Digital Marketing Manager

    Digital Marketing Manager

    Excel Group • ranchi, jharkhand, in
    Digital Marketer (4+ Years Experience).We are seeking a highly skilled and results-driven Digital Marketer with 4+ years of experience to manage and optimize our online marketing initiatives.The id...Show more
    Last updated: 6 hours ago • Promoted • New!
    Product Development Manager

    Product Development Manager

    Quess Corp Limited • ranchi, jharkhand, in
    The Product Development Manager is an integral part of the technical application development team and primarily responsible for building and delivering the enterprise IT product designed and works ...Show more
    Last updated: 4 days ago • Promoted
    Talent Acquisition Manager- Non IT

    Talent Acquisition Manager- Non IT

    Keus Smart Home • ranchi, jharkhand, in
    Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a l...Show more
    Last updated: 6 hours ago • Promoted • New!
    SAP Digital Manufacturing Cloud (DMC) Consultant

    SAP Digital Manufacturing Cloud (DMC) Consultant

    Hexad Infosoft IN • ranchi, jharkhand, in
    Job Title : SAP Digital Manufacturing Cloud (DMC) Consultant.We are looking for a highly skilled and motivated.SAP Digital Manufacturing Cloud (SAP DMC) Consultant. The ideal candidate will have stro...Show more
    Last updated: 6 hours ago • Promoted • New!
    Head of Direct Sales

    Head of Direct Sales

    TARC India • ranchi, jharkhand, in
    The Direct Sales Head will lead and manage the end-to-end direct sales function for luxury residential projects at TARC.The role focuses on driving revenue generation, building a high-performance s...Show more
    Last updated: 6 hours ago • Promoted • New!
    Mobility Sales Lead

    Mobility Sales Lead

    Jio • ranchi, jharkhand, in
    The role is responsible for delivering sales targets, strengthening distribution, and leading high-performance sales teams while ensuring consistent customer and partner experience.Deliver sales ta...Show more
    Last updated: 6 hours ago • Promoted • New!
    Vendor Development Manager

    Vendor Development Manager

    HOJ CleanTech • ranchi, jharkhand, in
    Job Title : Vendor Development Manager - HOJ MaaS.CleanTech | Solar | Wind | Green Hydrogen | Fabrication | Manufacturing Services. Vendor Development | BOS Sourcing | Quality & Audits | Manufacturin...Show more
    Last updated: 6 hours ago • Promoted • New!
    Engineering Manager (Edtech Domain)

    Engineering Manager (Edtech Domain)

    Movate • ranchi, jharkhand, in
    Engineering Manager (Edtech Domain).Jira, Customer facing, Estimate, Risk identification.Cloud microservice development.Manage multiple large-scale applications and websites simultaneously, demonst...Show more
    Last updated: 6 hours ago • Promoted • New!
    VP Sales - (Real Estate)

    VP Sales - (Real Estate)

    STANCO Solutions Pvt Ltd • ranchi, jharkhand, in
    Vice President – Sales (Punjab Region).President – Sales & CRM / Directors.Minimum 15 years of experience in real estate sales / business development. At least 3–5 years of experience in a senior lead...Show more
    Last updated: 6 hours ago • Promoted • New!
    Director

    Director

    WhiteSlips Job Management Consultants • ranchi, jharkhand, in
    Lead large-scale, multi-year data, Artificial Intelligence, and analytics programs across healthcare value chain—spanning clinical, operational, and financial domains. Work with cross-functional tea...Show more
    Last updated: 30+ days ago • Promoted
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    Oyster MR • ranchi, jharkhand, in
    Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy. This senior role is ideal for a performance-focused leader with...Show more
    Last updated: 6 hours ago • Promoted • New!
    Design Manager- US

    Design Manager- US

    Flipspaces • ranchi, jharkhand, in
    Designation : Manager – Design US.The Manager - Design will be responsible for managing all aspects of our design and creative output. The person will ensure that the design and creative deliverables...Show more
    Last updated: 6 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Digi Maniac • ranchi, jharkhand, in
    We’re looking for a dynamic and creative.If you’re a digital storyteller with a proven track record of creating impactful campaigns, we’d love to hear from you. Develop and implement a comprehensive...Show more
    Last updated: 6 hours ago • Promoted • New!
    SAP SD

    SAP SD

    Tata Consultancy Services • ranchi, jharkhand, in
    As an SD Consultant your primary role is to work closely with business stakeholders to gather requirements, analyze issues, validate new development needs, and deliver high-quality SAP SD solutions...Show more
    Last updated: 18 days ago • Promoted
    Head of Content

    Head of Content

    Kadence • ranchi, jharkhand, in
    Kadence, owned by Cresurge Private Limited, is India's largest homegrown musical instrument brand.With over 2 million customers and a selection of more than 500 types of instruments, Kadence caters...Show more
    Last updated: 6 hours ago • Promoted • New!
    Head of Digital Marketing

    Head of Digital Marketing

    K.R. Mangalam University • ranchi, jharkhand, in
    Job Title : - Head of Digital Marketing.T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our dig...Show more
    Last updated: 6 hours ago • Promoted • New!
    Head of Operations (Founding Team)

    Head of Operations (Founding Team)

    Eximius Next • ranchi, jharkhand, in
    Head of Operations (Founding Team).Eximius Next is a dynamic and ambitious BPM firm poised for significant growth.We have a strong foundation in Finance & Accounting services (AP, AR, R2R).Payroll,...Show more
    Last updated: 6 hours ago • Promoted • New!