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Zevo360 - Marketing Lead

Zevo360 - Marketing Lead

Zevo360 TechnologiesIndore, India
30+ days ago
Job description

Job Description.

Marketing Head -ZEVO App.

Location : Indore.

Employment Type : Full-Time.

About ZEVO.

ZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children.

With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting.

As Marketing Lead, you will implement ZEVO's marketing strategies, coordinate cross-channel campaigns, and help build our user acquisition funnel to drive growth.

Key Responsibilities.

Go-to-Market (GTM) Strategy & Growth Implementation.

  • Support the development and execution of ZEVO's full-funnel marketing strategy.
  • Track and report on user acquisition, engagement, and retention metrics.
  • Implement multi-channel campaigns aligned with ZEVO's growth roadmap.
  • Help refine target audience personas and positioning of ZEVO as an essential parenting solution.

Brand Communication.

  • Maintain consistent brand messaging across social media, content, and paid ads.
  • Create compelling content that positions ZEVO as a valuable parenting solution.
  • Coordinate video, social media, and performance ad creation.
  • Support PR and community engagement initiatives.

    • Digital & Performance Marketing.

  • Manage Meta, Google, YouTube campaigns for app downloads and conversions.
  • Support App Store Optimization (ASO) & SEO efforts.
  • Execute and optimize paid ads across platforms.
  • Implement CRM, email, and WhatsApp marketing campaigns.

    • Community Building.

  • Engage with our parenting community through content and forums.
  • Coordinate with influencers, mommy bloggers, and family-focused creators.
  • Assist with ambassador programs and referral initiatives.
  • Help establish partnerships with relevant organizations.

    • Marketing Operations.

  • Collaborate with cross-functional teams to execute marketing initiatives.
  • Track campaign performance and provide regular reporting.
  • Manage day-to-day marketing operations and timelines.

    • Who You Are.

  • Growth-Oriented : You understand growth marketing fundamentals and user acquisition.
  • Data-Informed : You use analytics to measure performance and guide decisions.
  • Creative Communicator : You can craft compelling messages for parents.
  • Team Player : You collaborate effectively and manage multiple priorities.
  • Parent-Focused : You understand parents' needs and how to address them.

    • What You Bring.

  • 3-6 years of marketing experience, preferably in consumer tech, apps, or related fields.
  • Experience in digital marketing, social media, and content creation.
  • Understanding of performance marketing metrics and optimization.
  • Familiarity with Go-to-Market strategy implementation.
  • Strong communication and project management skills.

    • Why Join ZEVO?.

  • Be part of a mission-driven startup revolutionizing modern parenting.
  • Opportunity for significant growth and increased responsibility as the company scales.
  • Work with an ambitious team that values creativity, ownership, and data-driven execution.

    • ref : iimjobs.com)

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