Team Lead, Marketing Automation (Marketo)

Overview

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53 PERCENT of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group / MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections.

In This Role, You Will :

• Collaborate with product and marketing teams to execute programs, testing and optimization of core programs that fuel demand generation and retention
• Administer Marketo instance, partnering with marketing, revenue operations, finance, and sales to align on process, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency.
• Deliver effective change management and communications for technology implementation, data policy, and process re-engineering within marketing
• Drive standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders
• Continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation
• Monitor and maintain data quality within the marketing database, ensuring accuracy and minimizing bad or incomplete data
• Partner with core marketing and sales team to refine and improve Demand Waterfall processes and metrics using data insights and feedback (e.g., lead scoring, service-level agreements, workflows, lead sourced / influenced ratios)
• Collaborate with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance
• Build and maintain standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return on marketing activities and investments

Outcomes

Here's What You Need :

Locations