Lifecycle CRM Marketing Tech Manager, APAC

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say, the stuff dreams are made of, were not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Company Overview

When we say, the stuff dreams are made of, were not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

Warner Bros. Discovery seeks a CRM MarTech Manager for Max APAC. This role plays an integral, cross-functional role within the global Max Streaming MarTech team. As part of the Max global rollout, you will serve as the lead point of contact, working with the APAC retention marketing team to implement a best-in-class marketing tech stack that supports lifecycle marketing efforts. You will work closely with the APAC team to define marketing communications and data use cases, building these requirements and enhancements into the messaging platform. You will be instrumental in enabling 1 : 1 customer journeys, advanced personalization, sophisticated segmentation, and multi-channel marketing. You will design scalable solutions, provide best practices and share learnings, frameworks, and processes that can be adopted globally.

The Daily

• Work with regional Marketing and CRM teams, Product and Technology to scale the marketing tech stack and capabilities, working primarily with the messaging platform.
• Identify and document lifecycle marketing and data needs in the APAC region which will enable customer segmentation, campaign personalization, journey orchestration and measurement.
• Provide technical solutions, platform and process support for CRM campaign operations.
• Work with your global MarTech teammates to develop repeatable solutions, including CRM platform feature enhancements, data segmentation enablement, and CRM best practices.
• Take direction from the Director, MarTech, as needed.

The Essentials

Nice To Haves

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com / guiding-principles / along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.

Locations

Mumbai, ENAM Building Floor 5 Wework