Lifecycle Marketing Manager

Role Description

We are looking forward to an experienced marketer who is passionate, strategic, and customer-obsessed to help drive job seeker growth objectives. As a Lifecycle Marketing Manager you will be liable for driving job seeker engagement and retention on the platform while increasing product adoption. You will work cross-functionally to strategize, manage, and execute a spread of multi-channel campaigns and programs in support of those goals. The right candidate can tease out users real needs, develop data-driven business cases for action, and easily pivot from strategy to get-it-done mode.

Responsibilities

• Create and execute multi-channel marketing strategies that grow job seeker base.
• Leverage audience insights and segmentation to create marketing campaigns and communications across LinkedIn owned channels.
• Develop and execute email, push notification, house ads as well as in-product messaging via lifecycle and promotional campaigns to improve job seeker engagement and retention.
• Work closely with fellow marketers to create a seamless member journey that thoughtfully connects different products and marketing touchpoints.
• Effectively measure, analyze and optimize marketing programs across job seeker lifecycle.
• Collaborate with product teams to facilitate member communications and campaigns associated with product launches and merchandise adoption initiatives.
• Partner with Product, Engineering, and Data Science to extend marketing sophistication through automation and personalization.

Skills and Qualifications

Job Category / Role : Marketing

Job Type : Full Time

Job Location : Gurgaon

Experience : 4