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CRM Manager - Marketing

CRM Manager - Marketing

Jubilant FoodworksNoida
30+ days ago
Job description

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.

Build CRM strategy across customer cohorts

  • Build a structured CRM program with focus on customer LTV
  • Use scientific segmentation approach and drive key KPI’s like frequency, winbacks, churn etc.
  • Drive efficiency in marketing spends by optimising / targeting discounts and improving ROI
  • Participate in key decision making forums & communicate key insights in an effective and influential manner
  • Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement

Business Support & Funnel Management

  • Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs

    • experiments) to enable data driven decisions and demonstrate measurable value.

  • Collaborate with insights team to generate and execute actionable business recommendations (setup A-B
  • Expedite root cause analyses / insight generation against a given recurring use case

    • Loyalty Program

  • Work in partnership with the digital tech / product team to launch the loyalty program and personalisation initiatives

    • Impact on Innovations & Changes

  • Implementation and continuous improvement of CRM processes and systems
  • Regular monitoring of latest trends in CRM strategies / tools / vendors / channels and driving adoption through pilots and consequently scale-up post success

    • Stakeholder Management – Internal & External

  • Conduct regular planning and reviews key performance metrics and aid in benefitting from change
  • Drive precision CRM to support regional, city level, store level business challenges
  • Work and setup a vendor ecosystem of creative / copy agencies for execution of Customer Lifecycle communication
  • Coordination with the service provider agencies for new feature development or maintenance / execution of campaigns

    • Desired Candidate Profile

    Qualification, Experience and Skills :

  • Post Graduate in Marketing (or related field) from Tier 1 college
  • 4 to 6 years of experience in CRM / Digital function
  • Excellent understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry
  • Hands-on experience in using new age CRM tools (Moengage, Clevertap etc) and Google Analytics
  • Exposure and understanding of service providers across CRM channels
  • Hunger to own the product and take it to next level
  • Understanding of Loyalty programs and build to scale

    • What do w e e x pect f r o m you?

  • Creative and structured thinking to solve real-world problems
  • Strong consumer behaviour understanding & insights
  • Fail fast, learn faster approach
  • Comfortable in a high-energy, fast-paced environment
  • Proficient verbal and written communication skills
  • Detail-oriented with the ability to self-direct work in an unstructured environment
  • Excellent partnership and collaboration skills with the ability to work cross-functionally
  • Good organisational skills including prioritising, scheduling, time management, and meeting deadlines
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    Marketing Manager • Noida