Own visual merchandising across website and mobile app
Strategically update homepage, collection pages, and app banners based on seasonality, campaigns, and inventory
Curate high-converting collections and landing pages using performance data and customer journeys
Collaborate with the performance marketing and creative teams to align visuals with paid campaigns
Ensure all product pages follow brand and UX best practices - images, USPs, infographics, videos, badges, etc.
Work with design and content teams to roll out new templates, modules, and visual assets
Use tools like GA4, Hotjar, and heatmaps to analyze shopper behavior and optimize page layouts and placements
Monitor performance of collections, click-throughs, and homepage assets to continually improve visual flows
Occasionally support in-store branding and VM efforts for partner stores / EBOs
Help align online and offline visual language whenever required
Education
Master of Commerce (M.Com), Master OF Business Administration (M.B.A), Masters in Arts (M.A)
Skills Required
Visual Merchandiser
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Visual Merchandiser • Ahmedabad
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