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Product Marketing Manager (AI / B2B SaaS)

Product Marketing Manager (AI / B2B SaaS)

ModlixBengaluru, Karnataka, India
11 days ago
Job description

Modlix is an AI-powered marketing operating system for SMBs, offering an all-in-one platform that integrates website creation, digital marketing, CRM, post-sales management, and analytics. We empower businesses to scale their digital presence under one unified system.

Key Responsibilities

Go-to-Market (GTM) Strategy & Execution

  • Assist in developing and executing product positioning, messaging, and value propositions .
  • Support product launches by coordinating with product, sales, and marketing teams.
  • Conduct competitive analysis and market research to identify key differentiators.

Content & Collateral Development

  • Create compelling content, including blogs, case studies, whitepapers, sales decks, and website copy .
  • Work with design teams to produce visual assets, videos, and infographics for marketing campaigns.
  • Develop educational materials and enablement content to support sales and customer success teams.

    • Customer & Market Insights

  • Gather and analyze customer feedback, market trends, and competitor activities to refine messaging and positioning.
  • Work with the product team to translate technical features into customer-centric benefits .
  • Support the development of buyer personas and customer journey mapping .

    • Demand Generation & Campaign Support

  • Assist in planning and executing email marketing, social media, and paid campaigns .
  • Optimize content for SEO, engagement, and lead generation .
  • Collaborate with growth and digital marketing teams to drive product adoption.

    • Sales Enablement & Performance Tracking

  • Develop sales playbooks, FAQs, and pitch decks to empower the sales team.
  • Track and report on key marketing KPIs (lead conversion, campaign ROI, engagement metrics, etc.) .
  • Support A / B testing initiatives to refine messaging and positioning.

    • Requirements & Qualifications

  • Experience : 2+ years in Product Marketing, Content Marketing, or a related field, preferably in SaaS or AI-driven products.
  • Marketing Skills : Strong understanding of GTM strategies, content creation, and competitive analysis .
  • Technical Proficiency : Familiarity with CRM tools, marketing automation platforms, and analytics tools (HubSpot, Marketo, Google Analytics, etc.).
  • Storytelling Ability : Excellent written and verbal communication skills with a knack for translating complex concepts into simple, engaging content.
  • Collaboration & Adaptability : Ability to work cross-functionally in a fast-paced, dynamic environment.
  • Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.
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