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Performance Marketing Manager

Performance Marketing Manager

Weekday AIKolkata, WB, IN
5 days ago
Job type
  • Quick Apply
Job description

This role is for one of the Weekday's clients

Salary range : Rs 2200000 - Rs 2400000 (ie INR 22-24 LPA)

Location : Kolkata

JobType : full-time

We are seeking a results-oriented Performance Marketing Manager to lead and execute paid digital campaigns across a variety of platforms. This role is central to driving measurable growth and optimizing return on investment (ROI) through data-driven strategies and high-performing ad campaigns. The ideal candidate combines strong analytical capabilities with creative collaboration to meet and exceed business objectives.

Requirements

Key Responsibilities

1. Campaign Strategy & Planning

  • Develop and execute comprehensive performance marketing strategies across Google Ads, Meta (Facebook / Instagram), LinkedIn, Bing, and programmatic platforms.
  • Define and track clear KPIs including CAC, ROAS, CTR, and conversion metrics.
  • Plan audience-specific campaigns across the funnel to maximize reach, relevance, and efficiency.

2. Paid Media Management

  • Oversee budget allocation and ensure spending aligns with performance targets and campaign goals.
  • Conduct keyword research, audience segmentation, and competitive benchmarking to guide strategy.
  • Launch and optimize retargeting and dynamic remarketing campaigns to improve conversions.
  • 3. Analytics & Optimization

  • Monitor performance using Google Analytics, Meta Ads Manager, and other analytics tools.
  • Evaluate and report on metrics such as CAC, ROAS, CTR, and CPL.
  • Run A / B tests on creatives, messaging, and landing pages to improve performance.
  • 4. Customer Funnel Optimization

  • Map and analyze the customer journey to identify and address drop-offs and friction points.
  • Implement strategies to boost conversion rates throughout the funnel, from awareness to purchase.
  • 5. Collaboration & Coordination

  • Work cross-functionally with content, design, and sales teams to ensure creative alignment with marketing objectives.
  • Manage external partnerships with platforms and networks to boost campaign effectiveness.
  • 6. Reporting & Strategic Insights

  • Deliver regular, data-rich reports with insights and recommendations for continuous improvement.
  • Use insights to inform long-term marketing strategies and campaign adjustments.
  • 7. Market & Audience Research

  • Analyze market trends and competitor activity to uncover new growth opportunities.
  • Refine and expand audience targeting based on insights and data.
  • 8. Compliance & Best Practices

  • Ensure all advertising complies with platform policies, data protection laws, and digital marketing best practices.
  • Stay current with trends in performance marketing, ad technology, and privacy regulations.
  • Key Performance Indicators (KPIs)

  • Customer Acquisition Cost (CAC)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Cost Per Lead (CPL)
  • Conversion Rate
  • Engagement Metrics (e.g., reach, impressions, social interactions)
  • Qualifications

    Education & Experience

  • Bachelor’s degree in Marketing, Business, or a related discipline.
  • 3–5 years of hands-on experience in performance marketing, with a proven track record of managing paid campaigns across multiple channels.
  • Technical Skills

  • Proficient in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
  • Strong analytical skills and experience interpreting complex data for strategic decisions.
  • Deep understanding of audience targeting, funnel optimization, and ROI-driven marketing.
  • Experience with A / B testing, retargeting strategies, and budget management.
  • Soft Skills

  • Strong project management and organizational skills.
  • Excellent communication and collaboration abilities.
  • Creative thinker with a detail-oriented and data-focused mindset.
  • Core Competencies

    Performance Marketing | Campaign Strategy | ROI Optimization | Digital Analytics | Customer Funnel | Budget Management | Paid Media | A / B Testing

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    Manager Performance Marketing • Kolkata, WB, IN

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