BU Head - Ophthalmology

Job Title : BU Head – Ophthalmology

Qualification :   B. Pharma, MBA / similar / equivalent professional qualification

Therapy / Department : Ophthalmology therapy

Experience :  16+ years of experience in Marketing & Sales, Ability to manage large business and complex geographies is essential for this role, should have handled similar P&L role or if internal promoted then either marketing head or sales head with relevant exposure

Industry Preference :  Pharma only

Job Location :  Sun House, Mumbai

Job Summary :

BU Head would be required to develop and Monitor sales & marketing strategy to drive profitable growth with increased market share. Oversee brand strategies and drive key brand market share and prescription share increase. Implement best-in-class sales & marketing practices with a drive for innovation. The role also requires the incumbent to develop leaders who can shoulder the growth of the business. The role requires the incumbent to ensure that the business unit delivers profitability objectives.

KEY DECISIONS AND AUTHORITY LIMITS :

• Decision regarding allocation of budgets for direct investment brands
• Decision on the strategy for the increase in the market share of the product in terms of IMS ranking and prescriptions
• Decide on pricing and placement of product
• Decision regarding the quality and productivity of people
• Optimal decision making (as opposed to reactive, stop-gap decisions which then become precedents)
• Decision regarding succession plans for the key positions within the group
• Decision on implementation of Innovative ideas, special campaigns, and price pack changes
• Decisions related to Digital Marketing initiatives
• Decision regarding the division’s marketing strategies & implementation timelines to achieve healthy cash flow, margins, growth & market share (sales & prescriptions)
• Decision on expense & revenue budgets
• Resource pooling plan within the division
• Target setting for territories, Areas, Regions, Zones
• Brand portfolio management…Identification of key brands & new introductions
• Identification of potential candidates for acquisition
• Decision on implementation of Innovative ideas, special campaigns, and price pack changes
• KOL management
• Decision regarding succession plans for the key positions within the group
• Decisions related to Digital Marketing initiatives
• Pro-activeness & consistency in the decision-making process
• Decisions related to motivational schemes – incentives, reward system, training, and development needs, etc.

MAJOR CHALLENGES :

market growth