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Team Pumpkin - Head - Influencer Marketing
Team Pumpkin - Head - Influencer MarketingTeam Pumpkin • Gurugram, India
Team Pumpkin - Head - Influencer Marketing

Team Pumpkin - Head - Influencer Marketing

Team Pumpkin • Gurugram, India
1 day ago
Job description

We are seeking an experienced, visionary, and results-driven Head of Influencer Marketing to lead our influencer strategy, team, and client portfolio.

This leadership role requires a strategic thinker capable of driving innovation, optimizing processes, nurturing high-value partnerships, and delivering exceptional outcomes for our clients.

You will own the end-to-end influencer marketing functionfrom team leadership and relationship management to campaign excellence and data-driven strategy.

Key Leadership & Team Management :

  • Lead, mentor, and scale the influencer marketing team to deliver high-impact campaigns and exceptional client service.
  • Develop long-term strategic plans for influencer marketing initiatives aligned with company goals.
  • Establish best practices, workflows, and performance standards across the department.

Influencer Network & Ecosystem Development :

  • Build, oversee, and optimize a comprehensive influencer database across Mega, Macro, and Micro categories.
  • Forge strong, long-term relationships with key influencers, talent managers, and industry partners.
  • Identify emerging talent and platform opportunities to keep the organization at the forefront of industry trends.
  • Client Leadership & Stakeholder Management :

  • Serve as the senior point of contact for key clients, ensuring alignment, satisfaction, and strategic growth.
  • Collaborate with internal teams to create integrated solutions and deliver exceptional end-to-end client experiences.
  • End-to-End Influencer Campaign Oversight :

  • Guide the team across all phases of influencer engagementfrom strategy and outreach to execution and analysis.
  • Ensure campaigns align with client objectives, brand voice, and performance KPIs.
  • Oversee timelines, deliverables, and quality control throughout the campaign lifecycle.
  • Creative Strategy & Concept Development :

  • Lead and facilitate high-impact brainstorming and ideation sessions to craft innovative, culturally relevant campaign concepts.
  • Evaluate and approve creative recommendations for influencer-driven brand campaigns.
  • Performance Insights & Reporting :

  • Review and deliver in-depth reports analyzing influencer performance, campaign outcomes, and ROI.
  • Leverage insights to refine strategies, optimize budgets, and improve future campaigns.
  • Industry Research & Competitive Analysis :

  • Continuously monitor influencer trends, platform updates, and emerging content formats.
  • Analyze competitive campaigns and commercial offers to guide pricing strategies and maximize client value.
  • Vendor & Partner Relations :

  • Oversee and strengthen relationships with vendors, agencies, and influencer management firms to enhance execution capabilities.
  • Negotiate and secure competitive commercial terms with influencers and partners.
  • Client Delight & Service Excellence :

  • Champion a culture of proactive communication, reliability, and innovation to consistently exceed client expectations.
  • Drive initiatives that enhance client retention and Proven leadership experience in influencer marketing, digital marketing, or a related field.
  • Deep understanding of social media platforms, creator ecosystems, and influencer dynamics.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Strong analytical mindset with the ability to interpret data and drive strategy.
  • Experience managing teams in a fast-paced, collaborative environment.
  • Demonstrated ability to deliver high-impact campaigns and maintain strong industry relationships.
  • (ref : iimjobs.com)

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    Influencer Marketing • Gurugram, India

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