Retail Brand Experience Field Lead | Melbourne (Visual Merchandising, Commencing Feb 2026)

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Retail Brand Experience channel (RBE) is a core function of ANZ Brand & Community team, with a sharp focus on elevating brand and product stories that uniquely define lululemon across a dynamic network of physical retail touchpoints. This team plays a critical role in shaping how guests experience the brand in-store, ensuring every moment is intentional, immersive, and aligned with lululemon’s purpose and values.

Location :   This role will be Melbourne based with expectation of 4 days in store

A day in the life

Reporting to the Manager, Retail Brand Experience, this role works cross-functionally to deliver the best guest experience within the market. The role focuses on the holistic guest experience of our brand within stores in our key cities. This role implements key product stories and brand initiatives strategies by supporting merchandise changes as well as product display and styling in accordance with company standards and adapted to individual store needs. In this role, you will demonstrate your passion for retail marketing, ideating the consumer journey and bringing initiatives to life in the retail environment.

• Manage and support Flagship & Elevated (F&E) doors in executing quarterly RBE strategies working in partnership with local and regional teams to bring product and brand direction to life in Pinnacle stores
• Collaborate with store leadership to bring RBE presentation and guest experience excellence to life on the floor
• Work closely with local / regional RBE teams to ensure stores deliver into global / local vision and strategies
• Support campaign product strategies and sell through and contribute to building execution guides
• Support retail RBE training & development tools (including co-hosting training calls)
• Optimize guests’ experiences through consistent implementation of brand standards in key product stories, product placement strategies, and intuitive store navigation for a world-class, guest-centric experience
• Execute powerful and visually appealing product presentation weekly in accordance with company standards to enhance the guest experience and drive store sell through.
• Manage and execute RBE flips, including window activations, mannequin styling, signage and label updates, and seasonal or weekly merchandise changes as well as company-driven product initiatives and campaigns, as directed
• Provide direct feedback and in-the-moment training related to brand standards, product placement, and visual display techniques to support team members’ ongoing learning and development
• Coaches and verify top F&E stores have executed to strategy and provide relevant training as required
• Manages on-the-ground O&O bump-in as needed, ensuring quality visual standard and strategies are met
• Partners with the retail team to identify and develop talent in markets to support the RBE pipeline.
• Supports recaps on regional visual merchandising test & learn strategies as needed

Q ualifications :

What We Look For

Must haves :

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness / yoga classes, parenthood top up program and personal and professional development programs.

Note : availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets :

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