Ethics Express - Manager - Digital Marketing

Job Description : Digital Marketing Manager.

Work experience : 4-5 years.

Key Responsibilities : .

• Develop and implement comprehensive digital marketing strategies to achieve company objectives, with a focus on driving traffic, engagement, and conversions.
• Plan and execute digital marketing campaigns across various channels, including website management, SEO / SEM, social media, email, and display advertising.
• Must possess proficiency in managing a monthly marketing budget ranging from 15 to 20 lakh.
• Manage and optimize the company's website to enhance user experience, increase organic traffic, and improve conversion rates.
• Oversee the company's social media presence across all digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create engaging content for social media posts, blog articles, email newsletters, and other digital marketing channels.
• Monitor and analyze key performance metrics to track the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.
• Stay up-to-date with the latest trends and best practices in digital marketing, search engine algorithms, social media platforms, and online advertising techniques.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to align digital marketing efforts with overall business goals.
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.

Qualifications :

, Google Analytics), social media management platforms and email marketing software.

(ref : iimjobs.com)