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Senior Content Strategist

Senior Content Strategist

TVA groupMumbai, Maharashtra, India
9 days ago
Job description

Role Overview

We’re looking for a Senior Content Strategist who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator—someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities :

  • Lead content strategy for brand campaigns, digital series, and social-first content pieces
  • Build content calendars, channel strategies, and creative decks that align with business objectives
  • Translate briefs into sharp, actionable content ideas across genres and formats
  • Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
  • Analyze platform trends, audience behavior, and content performance to optimize content plans
  • Craft and refine brand voice guidelines tailored for video content
  • Present strategies and campaign ideas to clients and internal teams
  • Contribute to pitch decks and creative proposals for new business opportunities

Qualifications :

  • Have 5–7 years of experience in content strategy, digital marketing, or agency-side creative planning
  • Have worked on brand campaigns, digital content, or social media storytelling
  • Can balance creativity with analytics, using performance data to inform strategy
  • Understand how to position content differently across Instagram, YouTube, , etc.
  • Know how to brief creators, copywriters, and video teams effectively
  • Are comfortable presenting and owning rooms, client-facing experience is a plus
  • Stay updated with trends, meme culture, and emerging formats in digital content
  • Bonus Points :

  • Background in video content, branded storytelling, or influencer-led campaigns
  • Experience working with fashion, fintech, or lifestyle brands
  • Strong copywriting or scripting abilities
  • Employment Type : Full Time (Work from office)

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