StashFin - Senior Manager - App Retention & Engagement

Location : Gurugram

Department : Growth / CRM & Lifecycle Marketing

Reports to : Head of Marketing

Experience Required : 7-10 years in CRM, lifecycle marketing, or user engagement roles, preferably in fintech, consumer tech, or app-first environments.

Role Overview :

• We are seeking a Senior Manager - App Retention & Engagement to lead strategies that keep users active, engaged, and transacting on the Stashfin app.
• This is a high-impact role focused on building automated, data-led campaigns across the user lifecycle - from onboarding to churn prevention and win-back. Your mission is to maximize LTV, reduce churn, and deepen user engagement with credit and financial tools offered by the app.

Key Responsibilities :

User Retention & Lifecycle Strategy :

Multi-Channel Engagement :

Win-Back & Churn Prevention :

Data-Driven Optimization :

Tooling & Automation :

Cross-Functional Collaboration :

Qualifications & Skills :

What You'll Get :

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