NamTech - Associate / Assistant Director - Marketing & Admissions

Key Responsibilities :

• Develop and implement integrated marketing and admissions strategies aligned with institutional goals in engineering, advanced manufacturing, and sustainability.
• Oversee admissions operations, including planning and executing campaigns to attract high-calibre students, ensuring a seamless and efficient admissions process.
• Lead institutional communications across multiple channels - including outreach, digital campaigns, content marketing, social media, website, and affiliated platforms.
• Mentor, guide, and manage the marketing and admissions teams, fostering collaboration and high performance across pan-India operations.
• Collaborate with faculty, academic leaders, and external partners to highlight NAMTECH's strengths - including industry partnerships, curriculum relevance, and research initiatives.
• Promote the university's brand nationally and internationally through traditional and digital platforms, including brochures, PR, and social media.
• Conduct market analysis, track competitor benchmarks, and provide insights and data-driven reports to support institutional decision-making.
• Oversee the development of marketing content that showcases program outcomes, placement success, research impact, and sustainability initiatives.
• Build and maintain strong relationships with academic counsellors, feeder institutions, and industry stakeholders to strengthen the admissions pipeline.
• Manage scholarship communications and outreach efforts to attract underrepresented and high-achieving students.
• Ensure compliance with institutional policies, regulatory standards, and diversity initiatives, while maintaining data accuracy and integrity throughout the admissions process.

Required Skills and Qualifications :

• Advanced degree in Marketing, Business, Engineering, or a related discipline.
• Preferably from a premium higher-education or not-for-profit institution in India.
• Proven leadership experience in higher-education admissions and marketing, ideally within engineering or technology-driven programs.
• Strong understanding of domains such as advanced manufacturing, sustainability, and technological innovation.
• Demonstrated expertise in pan-India recruitment and understanding of regional dynamics and student behaviour.
• Strong analytical and data interpretation skills to evaluate enrolment metrics, market trends, and campaign performance.
• Excellent communication, team-building, and stakeholder management capabilities.
• Experience leading multi-channel campaigns and managing diverse teams.
• Proficiency with CRM platforms, admissions systems, and digital outreach tools.

Impact and Outcomes :

• Drive measurable growth in enrolments and elevate NAMTECH's reputation nationally and internationally.
• Strengthen institutional diversity and inclusion within engineering and technology programs.
• Advance NAMTECH's mission to develop next-generation talent for advanced manufacturing and sustainability leadership, contributing to India's goal of becoming a global manufacturing hub.
• Foster a culture of innovation, data-driven decision-making, and service excellence within the marketing and admissions functions.

Other Requirements :

• Strategic mindset with a hands-on approach.
• Willingness to travel extensively across India.
• Passion for promoting high-impact academic programs in engineering, advanced manufacturing, and sustainability.

(ref : iimjobs.com)