Digital & Brand Marketing Manager - QSR / F&B

Job Title : Brand & Marketing Manager

Location : Jaipur

Experience : 8+ years

Industry : QSR / F&B / Retail

About Us :

We are a fast-growing quick-service restaurant (QSR) with a mission to deliver freshly brewed coffee crafted from high-quality ingredients. Our vision is to spread the fragrant aroma of freshly brewed coffee across every corner of the city.

Role Overview :

We are seeking an experienced and dynamic Brand & Marketing Manager to lead marketing initiatives across stores and digital platforms. The ideal candidate will drive brand growth, enhance customer engagement, and execute high-impact campaigns in a fast-paced QSR environment.

Key Responsibilities :

• Plan, execute, and optimize integrated marketing campaigns to increase footfall and online orders.
• Develop and implement Local Store Marketing (LSM) strategies to drive regional growth.
• Manage social media platforms, create engaging content, and run targeted digital advertising campaigns.
• Collaborate with the operations team to enhance brand visibility and customer experience.
• Conduct market research to track trends, competitors, and customer insights for strategy refinement.
• Build partnerships with influencers, brand ambassadors, and local communities to boost promotions.
• Coordinate with creative agencies and vendors for promotional materials, signage, and campaigns.
• Track campaign performance, analyze ROI, and present actionable insights to Bachelors degree in Marketing, Business, or a related field.
• Minimum 8 years of experience in marketing, preferably in QSR, F&B, or retail sectors.
• Strong knowledge of digital marketing, SEO, SEM, and social media strategy.
• Excellent communication, leadership, and negotiation skills.
• Proven ability to manage multiple campaigns in a fast-paced environment.

Why Join Us :

(ref : iimjobs.com)